Q: Which are the three required parts of a text ad?
A) Description, path fields, and headline
B) Headline, description, and URL
C) Description, path fields, and URL
D) Headline, description, and path fields
Correct Answer is B) Headline, description, and URL
A text ad in Google Ads typically consists of three required parts:
- Headline: This is the main title of the ad and is usually displayed in bold text. It’s typically the first thing that users will see and should be attention-grabbing and relevant to the product or service being advertised.
- Description: This is the main body of the ad and provides more details about the product or service. It should include a clear and concise message that explains what the advertiser is offering and what makes it unique.
- Display URL: This is the URL that is displayed in the ad and is meant to give users an idea of where they will be taken when they click the ad. The display URL should be relevant to the content of the ad and should accurately reflect the landing page that the ad leads to.
These three parts make up the basic structure of a text ad and are essential for effective online advertising. By ensuring that each part of the ad is well-crafted and relevant, advertisers can increase the likelihood of their ads being seen and clicked on by users.