Q: What’s an example of an effective callout extension?
A) Free returns
B) Learn more about us
C) Send us a text for more information
D) Contact our team
Correct Answer is A) Free returns
Explanation:
A callout extension is a type of ad extension in Google Ads that displays additional information about your product or service, such as promotions, discounts, or unique features. An effective callout extension should be brief, concise, and to the point, providing value to the user and encouraging them to click on your ad.
Here’s an example of an effective callout extension:
- Advertiser: Online Clothing Store
- Callout Extension: “Free Shipping on all orders”
In this example, the callout extension provides a clear and compelling value proposition, highlighting a key benefit of shopping with the Online Clothing Store. The simple and straightforward message is likely to grab the attention of users and encourage them to click on the ad, leading to higher click-through rates and conversions.
Another example:
- Advertiser: Local Car Wash
- Callout Extension: “Green Cleaning Solutions Available”
In this example, the callout extension highlights the unique selling point of the Local Car Wash – the use of environmentally-friendly cleaning solutions. This message is likely to resonate with users who are conscious of their environmental impact, and encourage them to click on the ad.
In general, an effective callout extension should focus on a specific benefit or unique aspect of your product or service, and use clear and concise language to convey this message to the user. By doing so, you can improve the performance of your ads and achieve better results from your advertising campaigns.