Q: What is the definition of an email marketing strategy?

A) A strategy around sending transactional email for your business.
B) A strategy for sending all types of email for your business, including sales emails and administrative emails.
C) A separate strategy outside of your inbound efforts that involves sending email.
D) A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.

Correct Answer is D) A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.

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