Q: What are two benefits of automated bidding? (Choose two.) Select All Correct Responses

A) Competitive analysis
B) Time saving
C) Guaranteed results

D) Cross analysis
E) Higher CPAs

Correct Answer is B) Time saving and D: Cross analysis

Explanation:

There are several benefits of automated bidding in Google Ads:

  1. Increased efficiency: Automated bidding can save time and effort by automating the bidding process. This can free up time for other important tasks and allow you to focus on other aspects of your campaigns.
  2. Improved performance: Automated bidding algorithms can analyze large amounts of data and make real-time adjustments to your bids, which can help to improve campaign performance. Automated bidding can help to optimize your campaigns for a range of goals, such as cost-per-click, cost-per-conversion, or return on ad spend.
  3. Increased scale: Automated bidding can help you scale your campaigns by making real-time adjustments to your bids and targeting options. This can help you reach more potential customers and increase your return on investment.
  4. Increased insights: Automated bidding can provide insights into your campaigns, such as which keywords, targeting options, and bid amounts are performing best. This information can help you make informed decisions about your campaigns and optimize your strategies over time.
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