Whether you’re new to the business or have been in the industry for years now, you probably know that the more e-commerce sales you have, the better your success will be. While there will be days that your business experience declines and plateaus, don’t let it discourage you. Instead, let these short downfalls be a lesson to know what can be done for more customers and increased revenue!
But where can you start? I know how confusing it can get when launching and building e-commerce businesses, to the point you don’t know which strategies really work!
So read on as I show you the effective ways you can increase your e-commerce conversions!
Effective Ways to Increase e-Commerce Conversions
Sure, you can hire a company like SEO Company and have the job done by someone else. However, it’s best that you also learn the ins and outs of digital marketing and attracting people online to gain e-commerce conversions. That way, you understand what works best for your business and know what strategies you should implement among all aspects of your website, and not just SEO.
Here are a few helpful tips to follow to get those conversions:
1. Apply Persuasive Designs and Copies
Make sure that your website and content it holds is persuasive, but not to the point it’s forcing customers to choose your business. A good way to be (subtly) persuasive is by creating good design and copies, evoking emotional and personal stories to hook your visitors. Storytelling can persuade people, and when you combine storytelling with content and quality photos, you can drive even more sales to your website.
This encourages your visitors because everyone likes seeing well-designed websites that show informative and compelling content.
2. Write Product Descriptions- This Works!
Make sure that you describe your business’ products in detail, making sure that your customers know exactly what they’ll receive. Doing so will prevent returns or bad feedback from not receiving whatever they expected. After all, online customers can’t touch your products, nor can they ask questions and receive quick answers from you or your employees (unless you have a virtual chatbox assistant to help you out).
Don’t just roll out any vague product description just to say you have a description for it, though. This can also have you lose customers. Did you know that up to 20% of missed sales are due to poor product descriptions? Poor product descriptions are those that aren’t in detail or are focused on bragging about the product rather than offering solutions.
Because of this, you will want to add or edit your product descriptions, with every feature describing a benefit your customers can reap. Give your customers a reason why they should buy your product, how it helps them, and gain their trust with accurate descriptions rather than huge claims.
Make sure that the product description is readable by including a bullet list with the top features, as well as photos to have them see what the product looks like. Also, have an enticing product headline to capture customer attention fr better value proposition.
You can even step up by adding a product demo or video to talk more about the product. People will get to see the product close-up, know how it works, and have a gist of its use as the video explains the way your product operates. Adding product descriptions in the form of test or videos can help not only with e-commerce conversions but SEO rankings as well.
3. Include Customer Reviews of Your Products
Did you know that 92% of consumers would trust product or service recommendations from peers, and 70% would trust recommendations from total strangers. That’s how effective social proof (or reviews) are.
This is proof that one’s peers trust a brand enough for them to purchase it. One great example is Amazon, which includes social proof in all of the products offered on their website. You can look at other brands and websites, where their conversions increase to over 50% just by posting genuine social proof!
Furthermore, 70% of consumers would consult reviews or ratings before deciding to purchase something. Also, review pages are also on top of search results more than product pages!
That’s why you should encourage your previous and recurring customers to leave a review, then post it on your product page. Let exceptional feedback sit on your homepage for people to further trust your brand, encouraging them to navigate around your site to see what you have to offer.
I know it’s tempting to hide negative reviews, but don’t let this fluster you! Make sure to be transparent to your customers and let them post negative feedback so you know what to improve on, and you can reply to them professionally to show you have great customer service. Plus, consumers are more likely to trust reviews when there are both positive and negative reviews.
4. Do A/B Testing
One of the best ways you can improve e-commerce conversion rates on your site is to always conduct a/b testing current and new ideas.
Two crucial factors you should test out are your:
E-Commerce Checkout Process
When the store checkout process takes too long, is complicated, or unconventional, then you’ll most likely lose more customers when they were already ready to purchase from you. While there are hosted e-commerce platforms that have easy-to-use checkout pages, you may have to edit the process depending on your customers’ needs and preferences.
Test out your checkout process every now and then and see what works and what doesn’t, so you retain your potential customers rather than lose them before payment!
When you have no clear calls-to-action on your website, you need to make some right away. Up to 70% of small businesses lack a call-to-action, and this can have you lose potential customers! Because only 2% of web traffic results in sales on the first visit, you’ll want to capture email addresses with a compelling CTA.
However, you need to experiment with various CTAs to see what works best, and many factors can make or break it, including the color of the button! That’s why A/B testing is crucial to see what design tweaks would help you gain more conversions.
To do so, you can take advantage of free tools like Google Optimize, though the tools you use would depend on the strategies you’d like to test and implement. Also, depending on the a/b testing, you may need further design and development help, which can be done by other software, tools, or experts.
One way you can ensure that visitors stay is having sleek and user-friendly navigation. Make sure that your entire website is intuitive and navigable, so when people visit your website, they can tell that your offerings can solve their problem.
First impressions matter, and the way you present your offerings will make or break visitors’ purchasing decisions. That’s why you have to make your website easy to read, easy to look around in, and suitable for ALL devices.
6. Allow Shopping via Social Media Platforms
Did you know that social media platforms also offer business options for you to search and buy products directly from them? This can help your business get more sales and conversions, considering the fact that millions of people use social media daily, such as Facebook, Instagram, and Pinterest.
Platforms such as Pinterest offer these features, with Buyable Pins that are easy to set up for consumers to check out. This makes purchases easier for your target audience, so they will most likely purchase from you. Check out Facebook Marketplace and your Facebook page as well, which is a great place to sell your items because of its convenience for consumers.
The digital buying world has stiff competition, and you’ll need to prepare for that. With that in mind, there are do’s and don’ts when encouraging readers and customers to purchase from your online business. By learning the proper techniques and strategies, it will help retain customers while attracting new ones, making sure that they choose you over any other competitor.
I hope that all these ways of increasing e-commerce conversions gave you insight into what you should begin doing for your online business. Try any of these ways know and let me know what worked for you in the comments section below. Good luck with your e-commerce journey!
Bio: Joel House is the founder of SEO Gold Coast– A well-established company in Australia. Having helped hundreds of businesses around the world to grow their business through Google traffic, Joel House has the reputation, and experience that you need to take your business to the next level.