Q: Match each type of TrueView ad to its bidding approach.
A) TrueView for action – CPA
B) TrueView discovery – CPA
C) TrueView In-stream – CPV
D) TrueView for reach – CPM
Explanation:
TrueView is a video ad format offered by Google that allows advertisers to reach their target audience on YouTube. There are two types of TrueView ads: in-stream ads and video discovery ads. Each type of TrueView ad has a different bidding approach that advertisers can use to bid on ad placements.
In-stream ads are video ads that play before or during a YouTube video. There are two types of in-stream ads: skippable and non-skippable. Skippable in-stream ads can be skipped after five seconds, while non-skippable in-stream ads must be watched in full before the video can be played.
The bidding approach for skippable in-stream ads is cost-per-view (CPV) bidding. CPV bidding means that advertisers pay when a viewer watches at least 30 seconds of their ad or interacts with the ad, such as by clicking on a call-to-action button. If the viewer skips the ad before the 30-second mark, the advertiser does not pay. This bidding approach allows advertisers to only pay for engaged viewers and encourages them to create high-quality and engaging ads that will capture the viewer’s attention.
The bidding approach for non-skippable in-stream ads is cost-per-thousand-impressions (CPM) bidding. CPM bidding means that advertisers pay based on the number of times their ad is shown. Advertisers pay a fixed price for every 1,000 times their ad is shown. This bidding approach is useful for advertisers who want to reach a large audience with their ad, even if not all viewers watch it in full.
Video discovery ads are ads that appear on the YouTube homepage, search results page, and related videos section. These ads consist of a thumbnail image and headline and appear alongside organic search results. When a viewer clicks on a video discovery ad, they are taken to the advertiser’s YouTube channel or video.
The bidding approach for video discovery ads is cost-per-click (CPC) bidding. CPC bidding means that advertisers pay when a viewer clicks on their ad. This bidding approach allows advertisers to only pay for engaged viewers who are interested in their content. Advertisers can also set a maximum cost-per-click bid to control the cost of their ads.
In conclusion, each type of TrueView ad has a different bidding approach that advertisers can use to bid on ad placements. Skippable in-stream ads use cost-per-view (CPV) bidding, which means advertisers pay when a viewer watches at least 30 seconds of their ad or interacts with the ad. Non-skippable in-stream ads use cost-per-thousand-impressions (CPM) bidding, which means advertisers pay based on the number of times their ad is shown. Video discovery ads use cost-per-click (CPC) bidding, which means advertisers pay when a viewer clicks on their ad. Understanding the different bidding approaches for TrueView ads can help advertisers create effective campaigns that reach their target audience and achieve their advertising goals.