Top 75 Facebook Ads Interview Questions & Answer 2023

Facebook Ads Interview Questions and Answers are a great resource for anyone preparing for a job interview in the digital marketing field. With over 2.8 billion active users, Facebook offers businesses the opportunity to reach a massive audience with their advertising campaigns. As such, it has become essential for companies to have knowledgeable and skilled marketers to run their Facebook ad campaigns.

These Facebook Ads Interview Questions cover various topics such as ad formats, objectives, targeting, optimization, reporting, and compliance. Candidates who are familiar with these topics and can demonstrate their skills and experience in running successful Facebook ad campaigns will stand out during the interview process.

Below are Top 75 Facebook Ads Interview Questions

Q: How To Create Facebook Ads

Ans: To create a Facebook ad, follow these steps:

1. Log in to your Facebook account and navigate to Facebook Ads Manager.
2. Click on the “Create” button to start a new ad.
3. Choose your objective for the ad. There are several options, such as awareness, consideration, and conversion.
4. Define your target audience. You can specify details like age, gender, location, interests, and behaviors.
5. Select your ad placements. You can choose to show your ad on Facebook, Instagram, Audience Network, and/or Messenger.
6. Set your budget and schedule. You can choose to set a daily or lifetime budget for your ad, as well as a start and end date.
7. Create your ad creative. This includes the ad image or video, ad copy, and any other creative elements you want to include.
8. Review and publish your ad. Double-check all your settings and make sure your ad looks the way you want it to before hitting the “Publish” button.

After your ad is published, you can track its performance in Facebook Ads Manager and make any necessary adjustments to improve its effectiveness.

Q: What is Facebook advertising?

Ans: Facebook advertising is a method of promoting products, services, or brands on the Facebook platform. It allows advertisers to create and display ads to a specific audience based on their interests, demographics, behaviors, and other targeting criteria.

Q: How do Facebook ads work?

Ans: Facebook ads work by displaying a sponsored message to users on the Facebook platform. Advertisers can create ads with various formats and targeting options to reach specific audiences. The Facebook Ads Manager provides tools to manage campaigns, targeting, ad creative, budget, bidding, and optimization. When users interact with ads, they may like, share, or comment on them, or click through to a website or landing page.

Q: What are the different types of Facebook ads?

Ans: There are various types of Facebook ads, including image ads, video ads, carousel ads, slideshow ads, collection ads, lead generation ads, canvas ads, dynamic ads, sponsored messages, and more. Each ad type has a different format and can be used to achieve specific marketing objectives.

Q: What are the different ad objectives in Facebook ads?

Ans: Facebook offers a range of ad objectives to help advertisers achieve their marketing goals. These objectives include awareness (brand awareness and reach), consideration (traffic, engagement, app installs, video views, lead generation, and messages), and conversion (conversions, catalog sales, and store visits).

Q: How do you create a Facebook ad?

Ans: To create a Facebook ad, you need to go to the Facebook Ads Manager and follow these steps:

• Choose your campaign objective.
• Set your target audience, ad placement, budget, and schedule.
• Create your ad creative, such as image, video, or carousel.
• Write your ad copy, including headline, text, and call-to-action.
• Review and publish your ad. After publishing, you can track your ad performance and optimize it for better results.

Q: What is a Facebook ad set?

Ans: A Facebook ad set is a group of ads within a Facebook ad campaign that share the same budget, targeting, bidding, and placement settings. Ad sets help advertisers organize their ads and control how they are delivered to the target audience.

Within an ad set, advertisers can set specific targeting options, such as age, gender, interests, behaviors, and location, to reach their desired audience. They can also set the budget and schedule for the ad set, and choose where the ads will be shown on Facebook, Instagram, Audience Network, and/or Messenger.

Ad sets allow advertisers to test different ad creatives and targeting options to see what works best for their campaign. They can also use ad sets to run multiple campaigns simultaneously and allocate budget and resources to each campaign accordingly. This helps them optimize their ad performance and achieve their marketing goals more effectively.

Q: What is a Facebook ad campaign?

Ans: A Facebook ad campaign is a set of ads that share the same marketing objective, targeting, and budget. A campaign is created in the Facebook Ads Manager and can include multiple ad sets and ads. Campaigns help advertisers organize their advertising efforts and measure the success of their marketing objectives.

Q: What is a Facebook pixel?

Ans: A Facebook pixel is a tracking code that you can add to your website to track conversions, optimize ads, and create retargeting audiences. The pixel tracks user behavior on your website, such as page views, clicks, and purchases, and sends that information back to Facebook. Advertisers can use this data to optimize their ad campaigns, create custom and lookalike audiences, and improve their targeting and retargeting efforts.

Q: What is a Facebook Lookalike audience?

Ans: A Facebook Lookalike audience is a target audience created by Facebook based on the characteristics of an existing audience. Lookalike audiences help advertisers find new people who are similar to their existing customers, email subscribers, or website visitors. Advertisers can create Lookalike audiences based on various factors, such as demographics, interests, behaviors, and engagement. This allows advertisers to expand their reach and target new potential customers who are more likely to be interested in their products or services.

Q: What is a Facebook Custom audience?

Ans: A Facebook Custom audience is a target audience created by advertisers based on their own customer data. Advertisers can create Custom audiences by uploading their customer email lists, phone numbers, website visitors, or app users to Facebook. Facebook matches the data provided by the advertiser with Facebook profiles, allowing advertisers to target their existing customers or people who have shown interest in their brand. Custom audiences can be used for retargeting, cross-selling, and up-selling, and are a powerful tool for improving ad performance and ROI.

Q: What is a Facebook Retargeting audience?

Ans: A Facebook Retargeting audience is a group of people who have already interacted with an advertiser’s website, app, or social media channels, and are therefore more likely to convert. Advertisers can use the Facebook pixel or Custom audiences to create Retargeting audiences and show them relevant ads. Retargeting ads can help advertisers to re-engage potential customers who have shown interest in their brand, but have not yet made a purchase or taken the desired action.

Q: What is a Facebook lead generation ad?

Ans: A Facebook lead generation ad is an ad format that allows advertisers to collect user information, such as name, email, and phone number, directly within the Facebook platform. When users click on the ad, they are presented with a lead form that is pre-populated with their Facebook information. Advertisers can use lead generation ads to capture leads, build email lists, and grow their customer base.

Q: What is a Facebook carousel ad?

Ans: A Facebook carousel ad is an ad format that allows advertisers to showcase multiple images or videos within a single ad unit. Users can swipe left or right to view different images or videos, or click on a call-to-action button within each card. Carousel ads are a great way to showcase a variety of products, features, or benefits within a single ad and can be used to tell a visual story. Advertisers can also use carousel ads to test different creatives and see which images or videos perform best.

Q: What is a Facebook video ad?

Ans: A Facebook video ad is an ad format that displays a video within a Facebook feed. Video ads can be used to showcase products, demonstrate features, tell a story, or build brand awareness. Facebook offers a range of video ad formats, including in-stream ads, which play during or after a video, and Stories ads, which display short, full-screen videos. Advertisers can use video ads to create engaging and immersive experiences for their target audience and boost engagement and conversion rates.

Q: What is a Facebook canvas ad?

Ans: A Facebook canvas ad is an immersive, full-screen ad format that allows advertisers to create interactive experiences within the Facebook platform. Canvas ads can include a combination of text, images, videos, and calls-to-action, and are optimized for mobile devices. When users click on a canvas ad, it expands to a full-screen experience that allows them to swipe, tilt, and zoom to explore the content. Canvas ads are designed to increase engagement and improve the overall user experience.

Q: What is a Facebook dynamic ad?

Ans: A Facebook dynamic ad is an ad format that allows advertisers to promote their products or services to people who have shown interest in them before. Dynamic ads are generated automatically based on the products or services that users have interacted with on the advertiser’s website or app. Advertisers can create product catalogs and set up rules to determine which products should be included in the ad. Dynamic ads can be displayed across various placements on Facebook, Instagram, Audience Network, and Messenger.

Q: What is a Facebook sponsored message?

Ans: A Facebook sponsored message is a message that is sent directly to a user’s Facebook inbox as a part of a Facebook Messenger ad campaign. Sponsored messages allow advertisers to reach out to their existing customers or people who have previously interacted with their brand through Messenger. Advertisers can create personalized messages and target them to specific audiences based on their demographics, interests, and behaviors. Sponsored messages are a powerful tool for improving engagement and driving conversions on the Facebook Messenger platform.

Q: What is a Facebook ad frequency?

Ans: Facebook ad frequency is the number of times an ad is shown to a specific user during a campaign. Ad frequency is calculated by dividing the total number of ad impressions by the total number of people who have seen the ad. Ad frequency is an important metric for advertisers to monitor as it can affect the ad performance and user experience. If an ad is shown too frequently to the same users, it may result in ad fatigue, decreased engagement, and increased costs. Advertisers can set frequency caps to limit the number of times an ad is shown to a specific user during a campaign.

Q: What is a Facebook relevance score?

Ans: Facebook relevance score is a metric that is used to measure the relevance and engagement of an ad for a specific audience. The score is calculated based on the ad’s performance and the user’s feedback. The relevance score ranges from 1 to 10, with a higher score indicating a more relevant and engaging ad. Facebook relevance score takes into account various factors, such as the ad’s targeting, ad format, ad copy, and landing page experience. Advertisers can use relevance score to optimize their ads and improve their performance and ROI.

Q: How do you target your Facebook ads?

Ans: Facebook offers a range of targeting options to help advertisers reach their desired audience. Advertisers can use demographic targeting, such as age, gender, and location, as well as interest-based targeting, such as people who have liked specific pages or interests. Facebook also offers behavioral targeting, which allows advertisers to target people based on their online behaviors and activities, such as purchases, device usage, and travel plans.

Advertisers can also use custom audiences to target people who have already interacted with their brand, or lookalike audiences to reach new audiences that are similar to their existing customers.

Q: What is a Facebook ad placement?

Ans: Facebook ad placement is the location where an ad is displayed within the Facebook platform. Advertisers can choose from a range of ad placements, including the Facebook News Feed, Instagram, Audience Network, and Messenger. Each placement offers different ad formats and targeting options. Advertisers can select the ad placements based on their campaign objectives and the preferences of their target audience. Choosing the right ad placement is important for optimizing the ad performance and maximizing the ROI of the campaign.

Q: What is a Facebook ad budget?

Ans: Facebook ad budget is the amount of money that an advertiser is willing to spend on a Facebook ad campaign. The budget can be set at the campaign level or the ad set level, depending on the advertiser’s preference. The ad budget determines how much an advertiser is willing to pay for each ad impression, click, or conversion. Advertisers can set daily or lifetime budgets, and can also choose to allocate the budget evenly or accelerate the spend.

Q: What is a Facebook ad bidding strategy?

Ans: Facebook ad bidding strategy is the method by which an advertiser decides how much to bid for an ad placement. Facebook offers several bidding strategies, including cost per click (CPC), cost per impression (CPM), and cost per action (CPA). The bidding strategy is an important factor in determining the cost and performance of an ad campaign. The bidding strategy should be chosen based on the campaign objective and the target audience. Facebook also offers automatic bidding options, which use machine learning to optimize the bids for better results.

Q: What is a Facebook ad creative?

Ans: Facebook ad creative refers to the visual and textual elements of a Facebook ad. Ad creative includes the ad image or video, ad copy, and call-to-action. The ad creative is designed to attract the attention of the target audience and convey the key message of the ad. Ad creative should be tailored to the campaign objective and the target audience. Facebook offers several ad formats, such as single image or video ads, carousel ads, and collection ads, and each ad format requires different ad creative elements. A well-designed and compelling ad creative can improve the ad performance and drive better results for the campaign.

Q: What is a Facebook ad headline?

Ans: A Facebook ad headline is the main text that appears above the ad creative in a Facebook ad. It is usually the first thing that the user sees and it is designed to capture their attention and entice them to engage with the ad. The headline should be short, clear, and relevant to the ad content. It should also include a strong call-to-action that encourages the user to take action, such as clicking on the ad or visiting a website.

Q: What is a Facebook ad copy?

Ans: Facebook ad copy is the main text that appears below the ad creative in a Facebook ad. It provides additional information about the ad content and helps to persuade the user to take the desired action. The ad copy should be concise, clear, and focused on the benefits of the product or service being promoted. It should also include a strong call-to-action that encourages the user to take action, such as clicking on the ad or visiting a website.

Q: What is a Facebook ad image?

Ans: A Facebook ad image is the visual element of a Facebook ad. It can be a static image or a video and it is designed to attract the user’s attention and communicate the key message of the ad. The ad image should be high-quality, relevant to the ad content, and visually appealing. Facebook recommends using bright, eye-catching colors and avoiding text-heavy images to increase the ad’s performance. The ad image should also be properly formatted to fit the chosen ad placement and ad format. A well-designed and relevant ad image can improve the ad performance and drive better results for the campaign.

Q: What is a Facebook ad call-to-action (CTA)?

Ans: A Facebook ad call-to-action (CTA) is a button or link included in a Facebook ad that prompts the user to take a specific action, such as “Learn More”, “Sign Up”, “Shop Now”, or “Contact Us”. The CTA is a critical element of the ad and is designed to encourage the user to engage with the ad and take the desired action. The CTA should be clear, compelling, and relevant to the ad content and campaign objective.

Q: What is a Facebook ad landing page?

Ans: A Facebook ad landing page is the webpage that the user is directed to after clicking on a Facebook ad. The landing page is designed to provide additional information about the product or service being promoted and persuade the user to take the desired action, such as making a purchase or filling out a form. The landing page should be relevant to the ad content and campaign objective, and should include a clear and compelling call-to-action that encourages the user to take the desired action.

Q: What is a Facebook ad conversion?

Ans: A Facebook ad conversion is a specific action that a user takes after clicking on a Facebook ad, such as making a purchase, filling out a form, or downloading an app. Conversions are a critical metric for measuring the success of a Facebook ad campaign and can be used to determine the return on investment (ROI) of the campaign.

To track conversions, advertisers can set up a Facebook pixel or other tracking mechanism on their website or app, which records when a user completes the desired action after clicking on the ad. Facebook provides a range of conversion tracking options, including website conversions, app installations, and offline conversions.

Q: What is a Facebook ad conversion rate?

Ans: A Facebook ad conversion rate is the percentage of users who take a desired action after clicking on a Facebook ad. The conversion rate is calculated by dividing the number of conversions by the number of ad clicks, and is a key metric for measuring the effectiveness of a Facebook ad campaign. A high conversion rate indicates that the ad is resonating with the target audience and is effectively driving user engagement and action.

Q: What is a Facebook ad cost per click (CPC)?

Ans: A Facebook ad cost per click (CPC) is the amount that an advertiser pays each time a user clicks on their ad. The CPC is determined by a bidding system, where advertisers compete for ad space based on their bid and ad relevance. The actual CPC that an advertiser pays may be lower than their bid, depending on the competition and the quality of the ad. The CPC is a critical metric for measuring the cost-effectiveness of a Facebook ad campaign and can be used to optimize ad performance and maximize return on investment (ROI).

Q: What is a Facebook ad cost per impression (CPM)?

Ans: A Facebook ad cost per impression (CPM) is the amount that an advertiser pays for every 1,000 times their ad is shown to users. The CPM is determined by a bidding system, where advertisers compete for ad space based on their bid and ad relevance. The actual CPM that an advertiser pays may be lower than their bid, depending on the competition and the quality of the ad. The CPM is a critical metric for measuring the cost-effectiveness of a Facebook ad campaign and can be used to optimize ad performance and maximize return on investment (ROI).

Q: What is a Facebook ad cost per action (CPA)?

Ans: A Facebook ad cost per action (CPA) is the amount that an advertiser pays for each desired action that a user takes after clicking on their ad. The desired action can include a variety of user actions, such as making a purchase, filling out a form, or installing an app. The CPA is determined by a bidding system, where advertisers compete for ad space based on their bid and ad relevance. The actual CPA that an advertiser pays may be lower than their bid, depending on the competition and the quality of the ad. The CPA is a critical metric for measuring the cost-effectiveness of a Facebook ad campaign and can be used to optimize ad performance and maximize return on investment (ROI).

Q: What is a Facebook ad attribution?

Ans: Facebook ad attribution is the process of assigning credit to a particular Facebook ad or campaign for a user’s conversion. Facebook uses various attribution models to help advertisers understand which ads and campaigns are driving user actions, such as website visits, purchases, or app installs. By understanding the role of each ad in the user’s journey, advertisers can optimize their Facebook ad campaigns to maximize return on investment (ROI).

Q: What is a Facebook ad reach?

Ans: Facebook ad reach is the total number of people who have seen an advertiser’s ad on Facebook. Reach can be calculated for both organic and paid ads, and is a key metric for measuring the potential audience size of an ad campaign. Reach is affected by various factors, including targeting options, ad creative, ad placement, and bidding strategy. By maximizing reach, advertisers can increase brand awareness, drive user engagement, and ultimately, increase conversions.

Q: What is a Facebook ad engagement?

Ans: Facebook ad engagement refers to the interactions that users have with an advertiser’s ad on Facebook. Engagement can include actions such as likes, comments, shares, clicks, and video views. By tracking ad engagement, advertisers can better understand how their target audience is interacting with their ads and can optimize their ad campaigns to maximize user engagement. Increased engagement can lead to higher brand awareness, increased website traffic, and ultimately, increased conversions.

Q: What is a Facebook ad click-through rate (CTR)?

Ans: Facebook ad click-through rate (CTR) is the percentage of people who clicked on an ad after seeing it. It is calculated by dividing the number of clicks an ad received by the number of impressions it generated. The CTR is a key performance metric used to evaluate the effectiveness of an ad campaign. A high CTR indicates that the ad is resonating with the target audience, while a low CTR may indicate that the ad needs to be optimized or that the targeting needs to be adjusted.

Q: What is a Facebook ad conversion tracking?

Ans: Facebook ad conversion tracking is the process of tracking and measuring user actions that occur after a user clicks on a Facebook ad. This includes actions such as making a purchase, filling out a form, or downloading an app. By setting up conversion tracking, advertisers can measure the effectiveness of their ad campaigns and optimize their ads to drive more conversions. Facebook provides a conversion tracking tool that allows advertisers to track specific actions and attribute them to their ads.

Q: What is a Facebook ad split testing?

Ans: Facebook ad split testing, also known as A/B testing, is the process of testing different variations of an ad to determine which one performs the best. This involves creating multiple ad sets with slight variations in targeting, ad creative, or other variables, and then comparing the results to see which ad set performed the best. Split testing can be used to optimize various aspects of an ad campaign, such as ad format, audience targeting, and bidding strategy. By identifying the best-performing ad variations, advertisers can improve the ROI of their Facebook ad campaigns.

Q: What is a Facebook ad optimization?

Ans: Facebook ad optimization is the process of improving the performance of an ad campaign by adjusting various parameters to achieve specific business goals. This can include optimizing targeting, ad creative, bidding strategy, and ad placement. By continually monitoring and adjusting ad campaigns, advertisers can improve their return on investment (ROI) and achieve better results.

Q: What is a Facebook ad delivery optimization?

Ans: Facebook ad delivery optimization is the process of delivering ads to the most relevant users based on their behavior and interests. Facebook’s ad delivery system uses various signals to determine which users are most likely to engage with an ad, such as their demographics, interests, and past behavior on Facebook. By optimizing ad delivery, advertisers can improve their ad’s performance and reach more potential customers.

Q: What is a Facebook ad targeting optimization?

Ans: Facebook ad targeting optimization is the process of refining the audience targeting for an ad campaign to reach the most relevant users. Facebook’s targeting options allow advertisers to target users based on various criteria, such as demographics, interests, behaviors, and location. By refining the targeting options, advertisers can ensure that their ads are being shown to the most relevant users, which can improve ad performance and increase conversions. Targeting optimization can be an ongoing process, as advertisers can continually refine their targeting based on the results of their ad campaigns.

Q: What is a Facebook ad scheduling?

Ans: Facebook ad scheduling is the process of specifying when an ad campaign will run, including the start and end dates and the specific times of day when the ads will be displayed. Ad scheduling allows advertisers to target their ads to the times of day when their target audience is most active on Facebook. It can also be used to limit ad exposure during times when an advertiser’s target audience is less active, which can help to optimize ad spend.

Q: What is a Facebook ad retargeting?

Ans: Facebook ad retargeting, also known as remarketing, is the process of showing ads to users who have previously interacted with an advertiser’s website, app, or Facebook page. Retargeting works by placing a tracking pixel on the advertiser’s website or app, which allows Facebook to identify users who have already visited or interacted with the site. By retargeting these users with ads, advertisers can encourage them to return to the site and complete a desired action, such as making a purchase.

Q: What is a Facebook ad frequency capping?

Ans: Facebook ad frequency capping is the process of limiting the number of times that an individual user will see an ad within a specific time period. Ad frequency capping can help to prevent ad fatigue, which occurs when users are repeatedly shown the same ad and may become less likely to engage with it. By setting frequency caps, advertisers can ensure that their ads are being shown to a wider audience, which can help to improve the overall performance of the ad campaign.

Q: What is a Facebook ad copy testing?

Ans: Facebook ad copy testing is the process of testing different variations of ad copy to determine which performs best with a target audience. Ad copy testing can involve changing the text of the ad headline, body, and call-to-action to see which combination drives the highest click-through rates and conversions. By continually testing and refining ad copy, advertisers can improve the overall performance of their ad campaigns and achieve better results.

Q: What is a Facebook ad creative testing?

Ans: Facebook ad creative testing is the process of testing different visual elements of an ad, such as images, videos, and ad formats, to determine which drives the highest engagement and conversions. Creative testing can involve testing different combinations of ad images or videos, different ad formats (such as carousel or slideshow ads), or different ad placements. By continually testing and refining ad creative, advertisers can improve the overall performance of their ad campaigns and achieve better results.

Q: What is a Facebook ad targeting testing?

Ans: Facebook ad targeting testing is the process of testing different targeting options to determine which drives the highest engagement and conversions. Targeting testing can involve testing different combinations of demographic, interest, and behavior-based targeting options to determine which audience is most likely to engage with the ad. By continually testing and refining targeting options, advertisers can improve the overall performance of their ad campaigns and achieve better results. Targeting testing can be an ongoing process, as advertisers can continually refine their targeting based on the results of their ad campaigns.

Q: What is a Facebook ad reporting?

Ans: Facebook ad reporting involves analyzing and measuring the performance of Facebook ad campaigns. Advertisers can view detailed performance metrics for their ads, such as impressions, reach, clicks, conversions, and cost per action (CPA). Ad reporting allows advertisers to understand how their ad campaigns are performing, identify areas for improvement, and make data-driven decisions to optimize their ad campaigns.

Q: What is a Facebook ad analytics?

Ans: Facebook ad analytics is the process of using data to measure, analyze, and optimize the performance of Facebook ad campaigns. Ad analytics can involve tracking various metrics, such as ad impressions, clicks, conversions, and engagement, and using this data to make informed decisions about how to optimize ad campaigns. By analyzing ad data, advertisers can identify which ad campaigns are performing well and which ones need improvement, and make data-driven decisions to optimize their ad campaigns.

Q: What is a Facebook ad campaign performance?

Ans: Facebook ad campaign performance refers to the effectiveness of a Facebook ad campaign in achieving its goals. Advertisers can measure ad campaign performance using various metrics, such as reach, engagement, conversions, and return on ad spend (ROAS). By analyzing ad campaign performance, advertisers can identify which campaigns are driving the best results and make data-driven decisions to optimize their ad campaigns. Ad campaign performance can vary depending on factors such as ad targeting, ad creative, and ad budget, among others.

Q: How do you measure Facebook ad success?

Ans: o measure the success of a Facebook ad campaign, you can track and analyze various metrics such as impressions, clicks, conversions, click-through rate (CTR), cost per click (CPC), cost per conversion (CPA), and return on ad spend (ROAS). These metrics will help you evaluate the effectiveness of your ad campaigns and understand how they are contributing to your overall marketing objectives.

Q: What is a Facebook ad benchmark?

Ans: A Facebook ad benchmark is a performance metric used to compare the effectiveness of your Facebook ad campaigns against industry or competitive standards. By understanding how your ad campaigns are performing relative to industry benchmarks, you can identify areas for improvement and optimize your ad campaigns for better results.

Q: What is a Facebook ad benchmark report?

Ans: A Facebook ad benchmark report is a summary of industry or competitive performance data for various metrics such as impressions, clicks, conversions, and cost per action (CPA). These reports provide advertisers with insight into how their ad campaigns are performing relative to industry standards and help identify areas for improvement.

Q: What is a Facebook ad audit?

Ans: A Facebook ad audit is a review of your Facebook ad campaigns to evaluate their effectiveness and identify areas for improvement. During an ad audit, you can review ad targeting, ad creative, budget, and performance metrics to identify areas for optimization. By conducting an ad audit, you can improve the performance of your ad campaigns, reduce wasted spend, and ensure that your ad campaigns are aligned with your marketing objectives.

Q: What is a Facebook ad compliance?

Ans: Facebook ad compliance refers to the adherence to the advertising policies and guidelines set forth by Facebook. Facebook has strict policies and guidelines that govern what types of ads are allowed to be displayed on the platform, and failure to comply with these policies can result in ad disapproval or account suspension.

Q: What is a Facebook ad policy?

Ans: Facebook ad policy is a set of rules and guidelines established by Facebook to ensure that the ads displayed on the platform are safe, appropriate, and relevant to the intended audience. Ad policies cover a wide range of topics, including prohibited content, targeting, ad format, and landing page quality.

Q: What is a Facebook ad disapproval?

Ans: Facebook ad disapproval occurs when Facebook determines that an ad violates its policies and guidelines. Disapproved ads are not allowed to be displayed on the platform and may result in temporary or permanent account suspension.

Q: How do you appeal a Facebook ad disapproval?

Ans: If your Facebook ad is disapproved, you can appeal the decision by clicking the “Appeal” button next to the ad in Ads Manager. You will be prompted to provide additional information to support your appeal, and Facebook will review your ad and make a final decision. It’s important to note that the appeal process can take several days, and there is no guarantee that your ad will be approved. To avoid ad disapproval, make sure to carefully review Facebook’s ad policies and guidelines before creating and submitting your ad.

Q: What is a Facebook ad account?

Ans: A Facebook ad account is a business account that enables you to create, manage, and run ads on Facebook and its partner platforms, such as Instagram and Audience Network. With a Facebook ad account, you can create ad campaigns, choose your ad placement and audience, and track your ad performance.

Q: How do you set up a Facebook ad account?

Ans: To set up a Facebook ad account, follow these steps:

• Go to business.facebook.com and click “Create Account”
• Enter your business name and select your business category
• Enter your name and email address and click “Next”
• Follow the prompts to add more information about your business and create your account
• You may be asked to verify your identity and connect your Facebook page to your ad account
• Once your ad account is set up, you can create your first ad campaign by going to Ads Manager and selecting “Create Ad”

It’s important to note that to create a Facebook ad account, you’ll need a personal Facebook account. You’ll also need to have a valid payment method to pay for your ad campaigns.

Q: What is a Facebook ad account structure?

Ans: The Facebook ad account structure is the way your ads account is organized. It includes the ad account itself, which is linked to your personal Facebook account, and can have one or more ad campaigns, each of which can have one or more ad sets, and each ad set can have one or more ads. The structure helps you organize your ads and track their performance.

Q: What is a Facebook ad account access level?

Ans: Facebook ad account access levels determine the level of access that different people have to your ad account. There are different access levels, including the ad account owner, admins, and advertisers. Each level has a different set of permissions and controls, which can be customized based on your needs.

Q: What is a Facebook ad account manager?

Ans: A Facebook ad account manager is a person or agency who manages your Facebook ads account on your behalf. They can help you create and manage your ad campaigns, monitor their performance, and optimize your ads for better results. Ad account managers can have different access levels to your account, depending on the level of control you want to give them.

Q: What is a Facebook ad account billing?

Ans: Facebook ad account billing refers to the process of paying for your Facebook ad campaigns. You can set up automatic payments with a credit or debit card, or with a PayPal account. Facebook bills you periodically for the amount you owe based on your ad spend.

Q: What is a Facebook ad account payment method?

Ans: A Facebook ad account payment method is the method of payment you use to pay for your Facebook ads. This can be a credit or debit card, PayPal account, or other payment method supported by Facebook. You can set up your payment method in your Facebook ads account settings.

Q: What is a Facebook ad account invoicing?

Ans: Facebook ad account invoicing is a payment option available for businesses who spend a minimum of $10,000 USD per month on Facebook advertising. Invoicing allows you to pay for your ads by receiving a monthly invoice instead of paying with a credit or debit card. Invoicing is available in select countries and requires a credit check and approval from Facebook.

Q: What is a Facebook ad account spending limit?

Ans: A Facebook ad account spending limit is a cap on the amount of money that can be spent on your Facebook ad account during a given time period. This limit is set by the account owner and helps prevent unexpected charges on your credit card. You can set a daily, weekly, or monthly spending limit.

Q: What is a Facebook ad account balance?

Ans: A Facebook ad account balance refers to the amount of money you have in your Facebook ads account. This balance is used to pay for your Facebook ads and is replenished when you add funds to your account.

Q: What is a Facebook ad account history?

Ans: A Facebook ad account history is a record of all the activity that has taken place in your Facebook ads account. This includes all campaigns, ad sets, and ads that have been created, as well as performance metrics such as impressions, clicks, and conversions. You can view your account history in the Ads Manager section of your Facebook account.

Q: What is a Facebook ad account optimization?

Ans: Facebook ad account optimization involves using data-driven strategies and tactics to improve the performance of your Facebook ad campaigns. This includes testing different ad creative, targeting, and bidding strategies to find what works best for your business.

Q: What is a Facebook ad account security?

Ans: Facebook ad account security refers to measures taken to protect your Facebook ad account from unauthorized access, hacking, or other security threats. This can include setting up two-factor authentication, using strong passwords, and regularly monitoring your account for suspicious activity.

Q: What is a Facebook ad account suspension?

Ans: Facebook ad account suspension occurs when Facebook disables your account due to a violation of their advertising policies. This can happen if your ads are deemed to be in violation of Facebook’s community standards or advertising policies. When your account is suspended, your ads will stop running, and you may not be able to create new ads or edit existing ones.

Q: How do you appeal a Facebook ad account suspension?

Ans: To appeal a Facebook ad account suspension, you need to go through the Ad Account Quality process. This involves submitting an appeal through the Ads Manager section of your account and providing details about why you believe your account was wrongly suspended. Facebook will then review your appeal and may reinstate your account if they determine that the suspension was in error.

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Conclusion:

To summarize the topics covered in this list of Facebook Ads interview questions:

• Facebook advertising: advertising on Facebook involves creating and placing ads on the platform to reach a target audience and achieve specific objectives.
• Facebook ad types: there are various ad formats available on Facebook, including image ads, video ads, carousel ads, and more.
• Facebook ad objectives: there are several objectives available to choose from when creating a Facebook ad campaign, including awareness, consideration, and conversion.
• Facebook ad targeting: advertisers can target specific audiences based on demographics, interests, behaviors, and more.
• Facebook ad budget and bidding: advertisers set a budget for their campaigns and can choose from various bidding strategies to optimize ad delivery.
• Facebook ad performance and optimization: advertisers can track the performance of their campaigns and make adjustments to improve results.
• Facebook ad account structure and management: advertisers set up and manage their ad accounts, including access levels, billing, and security.

It is important to note that Facebook advertising is constantly evolving, and it is important for advertisers to stay up to date with the latest changes and best practices in order to achieve success with their campaigns.