Q: Which types of ads can be created with Ad Builder? Choose two answers. A) Text adsB) Flash adsC) Video adsD) Ads with responsive HTML Correct Answer is A) Text ads and D) Ads with responsive HTML.
Q: The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the least successful for Apple.com in terms of the cost-effectiveness of their ad campaign? A) November 2017B) September 2017C) May 2017D) January 2017C) March 2017D) October 2017 Correct Answer is A) November 2017.
Q: The “Full Advertising Research Report” generated within the My Reports tool includes these two reports: A) Top BacklinksB) Top Paid CompetitorsC) Position Tracking TrendD) Traffic Analytics SourcesE) Ad Copies Correct Answer is: B and E
Q: Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers. A) Keyword GapB) Keyword Overview – Phrase Match ReportC) Position TrackingD) Keyword DifficultyE) Keyword Magic Tool Correct Answer is: B and E.
Q: What keywords CANNOT be compared with the help of Keyword Gap? A) Domains’ common keywordsB) Domain’s desktop and mobile dataC) Domains’ unique keywordsD) Domain’s organic and paid keywords Correct Answer is B) Domain’s desktop and mobile data.
Q: What step should you take after you have grouped new keywords and moved them from one group to another? A) Filter results by CPCB) Assisted conversionC) There is nothing left to do. You can start exporting the resultsD) Specify keywords match type Correct Answer is B) Remove cross-match negatives.
Q: Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers. A) Keyword Magic ToolB) PPC Keyword ToolC) PLA ResearchD) Keyword Overview – Phrase Match ReportE) Position TrackingF) Keyword Ad History Correct Answer is: A, B, and D
Q: Which tool should you use in order to see the sources where your competitor published display ads? A) Ad BuilderB) Display AdvertisingC) PPC Keyword ToolD) Advertising Research → Ad CopiesE) Keyword Ad HistoryF) This cannot be done Correct Answer is B) Display Advertising.
Q: You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use? A) Organic ResearchB) Advertising ResearchC) PLA ResearchD) Keyword Magic Tool Correct Answer is B) Advertising Research.
Q: You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget? A) SensorB) Advertising ResearchC) PLA ResearchD) Keyword Magic Tool Correct Answer is B) Advertising Research, and C) PLA Research