Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

Q: Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

A) Keyword Gap
B) Keyword Overview – Phrase Match Report
C) Position Tracking
D) Keyword Difficulty

E) Keyword Magic Tool

Correct Answer is: B and E.

Explanation:

As a PPC specialist, you can use the following SEMrush tools to determine what search queries people use to find information about a specific topic, like backyard swimming pools:

1. Keyword Magic Tool: This tool helps you generate keyword ideas for your PPC campaigns. You can enter your target topic, like “backyard swimming pools,” and the tool will generate a list of related keywords and phrases, including long-tail keywords, that people use in their search queries.
2. Keyword Overview: This tool provides you with detailed information about specific keywords, including their search volume, competition level, and estimated cost-per-click (CPC). You can use this information to identify the most profitable keywords for your PPC campaigns and to better understand the search landscape for your target topic.

These SEMrush tools can help you gain valuable insights into the search behavior of your target audience and inform your PPC strategy, enabling you to create more effective and profitable campaigns.