What are The Two Major Types of Online Intermediaries In E-Marketplaces?

Online intermediaries play a crucial role in e-marketplaces, connecting buyers and sellers and facilitating transactions. There are two major types of online intermediaries in e-marketplaces: market makers and matchmakers. In this article, we'll take a closer look at these two types of online intermediaries and how they work. Market Makers Market makers are online intermediaries that create a market for goods and services by bringing together buyers and sellers. Market makers typically own the platform on which the transactions take place and earn revenue by charging fees for their services. Examples of market makers include Amazon, eBay, and Alibaba. Market…

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