The Complete Guide to Improving Your Creative Agency
A few days ago, I was with one of my mentors, a lead director of a successful creative firm, when he brought over a buddy who looked as ecstatic as someone who had just won a $100 million lottery. After their brief conversation, I was obliged to inquire about the reason for all the enthusiasm. After experiencing several setbacks, my mentor informed me he is pleased with how his creative agency is developing and expanding. I was thrilled for him because I know how satisfying it is to witness the fruits of your diligence and insight. As a creative agency,…