A few days ago, I was with one of my mentors, a lead director of a successful creative firm, when he brought over a buddy who looked as ecstatic as someone who had just won a $100 million lottery. After their brief conversation, I was obliged to inquire about the reason for all the enthusiasm. After experiencing several setbacks, my mentor informed me he is pleased with how his creative agency is developing and expanding. I was thrilled for him because I know how satisfying it is to witness the fruits of your diligence and insight. As a creative agency,…

Difference Between Product Differentiation And Market Segmentation Product differentiation and market segmentation are two important marketing strategies that businesses use to reach and attract their target customers. While both strategies aim to increase sales and revenue, there are significant differences between the two. In this article, we will discuss the difference between product differentiation and market segmentation, and when each strategy is appropriate to use. What is Product Differentiation Product differentiation is a marketing strategy that involves creating a unique product or service that is different from competitors. The goal of product differentiation is to make the product or service…