Q: Why is conversion tracking critical for Google App campaigns? A) You can advertise to a highly engaged audience that interacts with more ads than organic contentB) Conversion tracking enables companies to understand individual user preferences.C) Data captured by conversion tracking may be used to target specific users.D) Data captured by conversion tracking powers machine learning. Correct Answer is D) Data captured by conversion tracking powers machine learning. OR A) Data captured with conversion tracking can be used to target specific usersB) Conversion tracking enables you to understand individual user preferencesC) Conversion tracking provides insights that help shape push notifications…

Which three statements about machine learning are true? (Choose three.) A) Machine learning will eventually develop to a level where it can replace advertisers entirely.B) Machine learning is a way of effectively summarizing large amounts of data.C) Machine learning happens when computers analyze and recognize patterns in huge amounts of data.D) Machine learning means computers don’t need to be explicitly programmed or told what to do.E) Machine learning can become more efficient and accurate over time. Correct Answer is: C, D, and E Explanation: Machine learning is a field of computer science that focuses on the development of algorithms and…

Q: Which of the following is true about apps? A) Apps and mobile optimized sites are the same thingB) Once a user downloads an app, they are likely to return and engage with itC) Apps are more geared towards acquisition purposesD) Apps are more geared towards retention, loyalty, and engagement Correct Answer is D) Apps are more geared towards retention, loyalty, and engagement OR A) Most smartphone users download apps on a weekly basisB) The majority of Android apps have been downloadedC) The number of app installs on Android tablets is increasingD) Once a customer downloads an app, they will…