What is Price Adjustment Strategies in Marketing

What is Price Adjustment Strategies Price adjustment strategies in marketing refer to the various techniques and methods used by businesses to adjust the prices of their products or services in response to market conditions and consumer behaviour. These strategies are designed to help businesses maximize profits, increase sales, and gain a competitive advantage in their respective markets. Price adjustment strategies can be used to increase or decrease prices, depending on the goals of the business. They can be implemented in the short-term or long-term, and may involve changes to the pricing structure, discounts, promotions, or other tactics. Some common price…

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