Q: Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
A) Eligible
B) Pending editorial review
C) Ad paused
D) Disapproved
Correct Answer is D) Disapproved.
Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
Explanation:
Microsoft Advertising is an online advertising platform that allows businesses to create and run ads on search engines such as Bing and Yahoo. To ensure that ads and keywords meet certain standards, Microsoft Advertising has a set of policies that advertisers must adhere to. These policies cover a wide range of topics, including prohibited content, trademark infringement, and illegal activities. When ads or keywords violate these policies, they may be given a delivery status that limits their ability to appear in search results. In this article, we will explain which delivery status is given to ads or keywords that violate the Microsoft Advertising policies.
Delivery Statuses in Microsoft Advertising
Before we discuss the delivery status given to ads or keywords that violate Microsoft Advertising policies, it is important to understand the different delivery statuses available in Microsoft Advertising. There are four delivery statuses in Microsoft Advertising:
- Active: This delivery status means that the ad or keyword is approved and eligible to appear in search results.
- Paused: This delivery status means that the ad or keyword is not currently active and will not appear in search results.
- Disapproved: This delivery status means that the ad or keyword violates Microsoft Advertising policies and is not eligible to appear in search results.
- Deleted: This delivery status means that the ad or keyword has been permanently removed from the account.
Delivery Status for Ads or Keywords that Violate Microsoft Advertising Policies
Disapproved Status
When an ad or keyword violates Microsoft Advertising policies, it will be given a disapproved status. This means that the ad or keyword is not eligible to appear in search results. When an ad or keyword is disapproved, Microsoft Advertising will provide a reason for the disapproval. This reason will explain which policy was violated and why the ad or keyword is not eligible to appear in search results.
Limited Status
In addition to the disapproved status, Microsoft Advertising may also give ads or keywords a limited status. This status means that the ad or keyword is eligible to appear in search results, but with certain limitations. For example, the ad may be limited to a certain region or demographic, or it may be limited to a lower position on the search results page. The limited status is used when an ad or keyword violates a policy, but the violation is not severe enough to warrant disapproval.
Pending Status
Finally, Microsoft Advertising may give ads or keywords a pending status if it is uncertain whether the ad or keyword violates a policy. This status means that the ad or keyword is being reviewed, and a final decision has not yet been made. While the ad or keyword is in pending status, it will not appear in search results.
Appealing a Disapproved Status
If an ad or keyword is given a disapproved status, the advertiser has the option to appeal the decision. To appeal a disapproved status, the advertiser must submit a request through the Microsoft Advertising platform. The request will be reviewed by a Microsoft Advertising representative, who will determine whether the ad or keyword should be approved or remain disapproved. If the appeal is successful, the ad or keyword will be given an active status and will be eligible to appear in search results.
Conclusion
In conclusion, Microsoft Advertising has a set of policies that advertisers must adhere to when creating ads or keywords. When an ad or keyword violates these policies, it may be given a delivery status that limits its ability to appear in search results. The most severe delivery status is the disapproved status, which means that the ad or keyword is not eligible to appear in search results. Microsoft Advertising may also give ads or keywords a limited status or a pending status. Advertisers have the option to appeal a disapproved status, which will be reviewed by a Microsoft Advertising representative.