Q: What can the Performance Planner assist you with? A) To determine which Google Ads features should be enabled to get the best performance from your campaignsB) To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments toolC) To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)D) To analyze the search term report and add both keywords and negative keywords, depending on historical performance Correct Answer is C) To improve return on investment so you can drive more conversions within your target CPA…

Q: What’s a key benefit of Responsive Display Ads? A) They’re complex to build, giving you total control of how they display.B) They have a library of creative assets to match your product.C) They automatically create ads that serve all ad slot sizes.D) They use a machine-learning model that gives you options for building them. Correct Answer is C) They automatically create ads that serve all ad slot sizes. OR A) You can upload your own ads using templates..B) You can set the ads to run in banner-eligible slots.C) You can choose images from their built-in libraries.D) You can upload…

Q: What cannot be collected by the default Analytics tracking code? A) Device and operating systemB) Page visitsC) User’s favorite websiteD) Browser language setting Correct Answer is D) User’s favorite website Explanation: There is not any option in Google Analytics’ interface to identify the data about User’s favorite website. Whereas you can see how your users accessed your website, what were the operating system and device, their language and geo detail, how many pages and list of pages viewed during your users’ visit. Google Analytics is a powerful tool that allows website owners to track user behavior and gain insights…

Q: Which attributes describe a good landing page experience? Select All Correct Responses A) High amount of user trafficB) Relevant and original contentC) Easy to navigateD) Transparent about the client’s business Correct Answer is: B, C, and D Explanation: A landing page is a web page that users land on after clicking a link from an advertisement or search engine result. The primary goal of a landing page is to convert the user into a customer by encouraging them to take a specific action, such as making a purchase, filling out a form, or downloading an ebook. In this article,…

Q: Which are the three required parts of a text ad? A) Description, path fields, and headlineB) Headline, description, and URLC) Description, path fields, and URLD) Headline, description, and path fields Correct Answer is B) Headline, description, and URL Explanation: A text ad in Google Ads typically consists of three required parts: Headline: This is the main title of the ad and is usually displayed in bold text. It's typically the first thing that users will see and should be attention-grabbing and relevant to the product or service being advertised. Description: This is the main body of the ad and…

Q: What are the three main factors that determine ad quality? A) Expected clickthrough rate, max CPC bid, and landing page experienceB) Expected clickthrough rate, ad formats, and ad relevanceC) Max CPC bid, landing page experience, and ad relevanceD) Expected clickthrough rate, landing page experience, and ad relevance Correct Answer is D) Expected clickthrough rate, landing page experience, and ad relevance Explanation: Ad quality is a key factor that impacts the success of any advertising campaign. In the digital advertising world, there are three main factors that determine ad quality: Relevance: Relevance is a measure of how well an ad…

Q: Match each autobidding strategy to the right campaign goal. A) Visibility – Target Outranking Share.B) Traffic – Maximize clicks.C) Conversions – Target CPA.D) Revenue – Target ROAS. Explanation: Match each autobidding strategy to the right campaign goal: Visibility – Target Outranking Share: If your primary campaign goal is to increase your ad's visibility on Google search results pages, then the autobidding strategy you should use is "Target Outranking Share." This bidding strategy helps you outrank your competitors' ads by automatically setting bids to beat their ads in the ad auctions. Traffic – Maximize Clicks: If you want to generate as much traffic as…

Q: In-Market audiences would be suited to reach which user? A) Someone looking to purchase a new carB) Someone with a qualified interest in mountaineeringC) Someone researching the safety features of baby pramsD) Someone excited about a new movie release Correct Answer is A) Someone looking to purchase a new car Explanation: In-Market Audiences in Google Ads are groups of users who are actively researching or comparing products or services in a particular category. These users are considered to be in the market for a particular product or service, and are more likely to be interested in making a purchase.…

Q: How many ads should be implemented per ad group? A) Only oneB) One or twoC) Two to threeD) Three to five Correct Answer is D) Three to five Explanation: The number of ads to implement per ad group can vary depending on various factors, including your advertising goals, target audience, and available ad creatives. However, as a general rule of thumb, it is recommended to have at least two to three ads per ad group. Here are some reasons why having multiple ads per ad group can be beneficial: A/B testing: Having multiple ads in an ad group allows…

Q: Why do search ad extensions matter? A) They guarantee higher engagement for advertisersB) The cost-per-click on ad extensions is lower than on a search ad headlineC) They increase engagement and influence ad qualityD) They increase ad quality and drive lower conversion costs Correct Answer is C) They increase engagement and influence ad quality