Remarketing in Google Analytics can provide a variety of benefits for businesses. It can help to increase brand visibility, target potential customers more accurately, and reduce cost per acquisition. However, there is one benefit that should not be expected from remarketing in Google Analytics – the ability to predict customer behavior. While remarketing can help businesses better understand their customers’ interests and needs, it cannot predict how they will behave in the future.

Q: Which of these is NOT a benefit of Remarketing in Google Analytics?

A) Create remarketing lists without making changes to your existing Analytics snippet
B) Create remarketing lists based on custom segments and targets
C) Show customized ads to customers who have previously visited your site
D) Allow customers to reorder an item they have previously purchased

Correct Answer is D) Allow customers to reorder an item they have previously purchased


A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns.

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