Q: What is a keyword bid?
A) Specifies what price you must pay for your keywords in order to reach position one.
B) Specifies how closely a search query must match your keyword.
C) Specifies the maximum price you are willing to pay each time someone clicks your ad.
D) Specifies the number of times your ad is displayed in a given month.
Correct Answer is C) Specifies the maximum price you are willing to pay each time someone clicks your ad.