Q: Local Inventory Ads Are Ideal For Which Business?
A) Flowers by Beth, an online floral shop that just opened a brick-and-mortar location.
B) QuikFixx, a start-up selling downloadable software.
C) TheArtSpace, a gallery that hosts potential customers by appointment.
D) Noah’s Custom Designs, who sells made-to-order custom furniture pieces.
Correct Answer is A) Flowers by Beth, an online floral shop that just opened a brick-and-mortar location.
Explanation:
Local Inventory Ads (LIA) are a type of advertising format that allows businesses to display their in-store product inventory to customers through Google. LIA is most beneficial for brick-and-mortar retailers with a physical storefront, such as electronics stores, home goods stores, grocery stores, and other retail chains. These types of businesses can use LIA to drive foot traffic to their store and generate sales by highlighting products that are available for immediate purchase in their local area. LIA is also ideal for businesses with multiple locations, as they can target customers with relevant ads for each store based on their proximity and inventory availability.