Q: You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
A) Modifying the ad’s landing page to load faster.
B) Increasing the trustworthiness of the website.
C) Reducing the bid rate on the ad.
D) Changing the call-to-action message of the ad.
Correct Answer is D) Changing the call-to-action message of the ad.