Q: You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
A) Having a clear and simple landing page.
B) Creating ads likely to get clicks.
C) Creating ads that pertain to the keywords.
D) Raising the bid amount.
Correct Answer is D) Raising the bid amount.
Explanation:
One change that could have a least-positive impact on an ad’s perceived quality is reducing the relevance of the ad copy to the target audience. Google’s ad auction process prioritizes ads with high perceived quality, which includes relevance to the target audience. If the ad copy is not relevant to the audience, it will be perceived as low-quality and could negatively affect the ad’s performance in the auction. Additionally, users are more likely to ignore or quickly dismiss ads that are not relevant to their interests, which can result in lower engagement and a higher bounce rate. Therefore, it’s important to ensure that the ad copy is relevant and targeted to the intended audience in order to maximize its perceived quality and improve performance in the ad auction.