Q: Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
A) Device types
B) Delivery times
C) Default bid amount
D) Keyword list
Correct Answer is C) Default bid amount, and D) Keyword list.
Explanation:
In order to create a successful Google Search Ad group, Vince’s Veggies will need to do the following two things:
- Keyword research: Vince’s Veggies will need to conduct keyword research to determine the most relevant and popular keywords related to cooking categories that appear on their website. This will help them determine which keywords to target with their ad campaign and ensure that their ads are shown to users who are interested in those categories.
- Ad copy: Vince’s Veggies will need to write compelling ad copy that includes their target keywords and accurately represents the content of their website. The ad copy should also encourage users to click through to their website and download their recipe printouts. This is an important step in creating an effective ad campaign, as the ad copy will directly influence whether or not users engage with the ads and visit the website.