Q: You are interested in knowing if the site is generating revenue. Which of the following Traffic Analytics features would offer the most insight?
A) Traffic Sources to determine how many visitors are coming to the site and through what channels
B) Traffic Overview to determine time visitors stay on the site and average bounce rates
C) Destination Sites to determine if visitors are clicking through to linked sites
D) Geographic Distribution to determine which countries are sending the highest quality traffic
Correct Answer is C) Destination Sites to determine if visitors are clicking through to linked sites.
Explanation:
Which of the following Traffic Analytics features would offer the most insight?
There are several Traffic Analytics features that can offer insight into whether a site is generating revenue, but the most helpful feature would likely be the e-commerce tracking feature.
E-commerce tracking allows you to track and measure key metrics related to revenue and conversion rates, such as the number of transactions, the value of those transactions, and the conversion rate of visitors to customers. This data can help you determine if your site is generating revenue and if your advertising efforts are driving actual sales.
By integrating e-commerce tracking into your analytics, you can gain a complete picture of how your site is performing, including which pages and campaigns are driving the most revenue, which products are selling the best, and which marketing channels are most effective. This information can be used to make data-driven decisions about how to optimize your site for better results and higher revenue.
In summary, e-commerce tracking is the most useful Traffic Analytics feature for determining if a site is generating revenue and offers valuable insights into the performance of your site and your advertising efforts.