Q: Which three campaign parameters are recommended to manually track campaigns?
A) Source, Content, and Term
B) Campaign, Content, and Term
C) Medium, Source, and Content.
D) Medium, Source, and Campaign
Correct Answer is D) Medium, Source, and Campaign
Explanation:
Manual campaign tracking is a useful technique that allows you to track the performance of different marketing campaigns, including email campaigns, social media campaigns, and other types of online advertising. By manually adding tracking parameters to your campaign links, you can see which campaigns are driving traffic and conversions to your website.
When manually tracking campaigns, there are three parameters that are recommended to use: campaign source, campaign medium, and campaign name. These parameters are used to identify the source of your traffic, the medium through which it is arriving, and the specific campaign that is generating the traffic.
Campaign source:
The campaign source parameter is used to identify the source of your traffic. This could be the name of the website or platform where the link was placed, such as Facebook or LinkedIn. By including the source in your tracking parameters, you can see which sources are generating the most traffic and conversions to your website.
For example, if you are running a social media campaign on multiple platforms, you can use the campaign source parameter to differentiate between traffic coming from Facebook, Twitter, and Instagram. This can help you determine which platforms are generating the best results and where you should focus your marketing efforts.
Campaign medium:
The campaign medium parameter is used to identify the medium through which the traffic is arriving. This could be the type of marketing campaign that you are running, such as email, banner ads, or social media ads. By including the medium in your tracking parameters, you can see which types of campaigns are generating the most traffic and conversions.
For example, if you are running an email campaign and a social media campaign simultaneously, you can use the campaign medium parameter to differentiate between traffic coming from email and traffic coming from social media. This can help you determine which types of campaigns are generating the best results and where you should allocate your marketing budget.
Campaign name:
The campaign name parameter is used to identify the specific campaign that is generating the traffic. This could be the name of a specific promotion or sale that you are running, or the name of a specific product or service that you are promoting. By including the campaign name in your tracking parameters, you can see which campaigns are generating the most traffic and conversions.
For example, if you are running multiple email campaigns promoting different products, you can use the campaign name parameter to differentiate between traffic generated by each campaign. This can help you determine which products are generating the most interest and which campaigns are generating the best results.
Overall, by using these three campaign tracking parameters (source, medium, and name), you can gain valuable insights into the performance of your marketing campaigns. By tracking campaign performance in this way, you can determine which campaigns are generating the most traffic and conversions, and use this information to make data-driven decisions about how to allocate your marketing budget and optimize your marketing efforts.
Learn more here: https://support.google.com/analytics/answer/1037445