Q: Which of the following is an example of a ‘call to action’ on a website?
A) A list of phone numbers customers can use to get in contact with you
B) An icon button that takes the customer to your social media accounts
C) A hotline phone number that helps users complete their purchases
D) A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
Correct Answer is D) A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
Explanation:
A “call to action” (CTA) is a marketing term that refers to a specific prompt or instruction that encourages website visitors to take a particular action. CTAs are an essential part of effective website design and online marketing because they help guide users towards a desired action, such as signing up for a newsletter, making a purchase, or filling out a form. Here are five examples of CTAs that you might encounter on a website:
- “Sign up for our newsletter”: This CTA encourages users to sign up for a company’s newsletter, typically by providing their email address. The CTA might appear in a pop-up or banner on the website, or it could be included in the footer or sidebar of the site.
- “Buy now”: This CTA is typically used on e-commerce websites to encourage users to make a purchase. It might appear as a button next to a product listing or on a landing page, and it’s often designed to stand out visually to draw the user’s attention.
- “Schedule a free consultation”: This CTA is often used by service-based businesses, such as law firms or consulting firms. It encourages users to schedule a free consultation or call with the company to learn more about their services.
- “Download our free e-book”: This CTA is often used by companies that offer downloadable resources, such as e-books, whitepapers, or guides. It encourages users to download a piece of content that’s designed to provide value and establish the company as an authority in their industry.
- “Contact us”: This CTA is often used on business websites to encourage users to get in touch with the company. It might appear as a button or link in the header or footer of the website, or on a dedicated “Contact” page.
In summary, a call to action is a prompt or instruction that encourages users to take a particular action on a website. CTAs can take many different forms, from buttons and links to pop-ups and banners. By using effective CTAs on your website, you can guide users towards the actions you want them to take and ultimately achieve your business goals.