What’s one of Google and YouTube’s awareness products?
This question have 3 possible answers:
- TrueView for Reach
- Remarketing
- Affinity
- In-Market audiences
Correct Answer is A) TrueView for Reach
or
- Video Masthead
- Customer Match
- First-party data
- Life Events
Correct Answer is A) Video Masthead
- Intent Audiences
- Google Signals
- Bumper Ads
- Custom Affinity
Correct Answer is C) Bumper Ads
Explanation:
Google and YouTube offer a range of awareness products that are designed to help organizations promote social causes and build public awareness around important issues. One of their most notable awareness products is the YouTube Non-Profit Program, which provides a platform for non-profit organizations to reach a global audience and raise funds for their cause.
The YouTube Non-Profit Program is a free program that is open to all registered non-profit organizations. Once accepted into the program, organizations gain access to a range of benefits and tools that are designed to help them make the most of their presence on YouTube.
One of the key benefits of the program is the ability to use YouTube’s powerful video platform to create compelling content that can drive awareness and engagement around a particular issue or cause. This can include creating videos that tell the story of the organization, showcase its programs and initiatives, or highlight the impact that the organization is making in the community.
In addition to providing a platform for non-profit organizations to share their message, the YouTube Non-Profit Program also includes a range of tools and resources that can help organizations build their audience and raise funds for their cause. These tools include the ability to add a donate button to their channel, which allows viewers to make donations directly through the YouTube platform. Organizations can also use Google Ad Grants to create and run advertising campaigns that promote their cause and reach a wider audience.
Another key feature of the YouTube Non-Profit Program is the ability to create and host live-streamed events on the platform. This can include hosting virtual fundraisers, town hall meetings, or other events that help to engage with the organization’s supporters and build awareness around the cause.
To be eligible for the program, non-profit organizations must meet certain requirements, such as being registered as a charitable organization in their country, having a YouTube channel in good standing, and agreeing to the program’s terms and conditions. Once accepted into the program, organizations can access a range of resources and support, including dedicated customer support and access to a community of other non-profit organizations.
Overall, the YouTube Non-Profit Program is an important awareness product that can help non-profit organizations promote their cause and build a global audience. By providing a platform for organizations to share their message and engage with supporters, the program can help to drive positive social change and make a real difference in the world.
In addition to the YouTube Non-Profit Program, Google and YouTube offer a range of other awareness products that can help organizations promote social causes and build public awareness. These products include Google Ad Grants, which provide free advertising credits to eligible non-profits, as well as the Google for Non-Profits program, which provides access to a range of tools and resources that can help non-profits succeed online.
In conclusion, the YouTube Non-Profit Program is one of Google and YouTube’s most notable awareness products. By providing a platform for non-profit organizations to reach a global audience and raise funds for their cause, the program can help to promote social causes and build public awareness around important issues. With a range of tools and resources available to participating organizations, the YouTube Non-Profit Program is an important resource for non-profits looking to make a difference in the world.