Q: How many segments may be applied at once?
A) Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google Ads
B) Traffic cost is an amount of money made with Google AdSense
C) Actually, this screenshot is taken from the Paid Search Positions Report
D) Traffic cost is an estimation of the budget for a Google AdSense campaignE) Traffic cost is a value entered by a user
Correct Answer is A) Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google Ads.
Explanation:
The “Traffic Cost” metric in the SEMrush Organic Research Positions Report is a estimate of the cost-per-click (CPC) that an advertiser would need to pay in order to get the same amount of traffic as the website listed in the report receives from organic search.
The metric is based on an estimation of the average CPC for keywords that are similar to the keywords that are driving organic traffic to the website. The Traffic Cost metric can be used as an indicator of the relative value of organic traffic compared to paid traffic, and can be used to compare the performance of different websites.
For example, if the Traffic Cost metric is high for a particular website, it could indicate that the website is receiving a large amount of valuable organic traffic from high-value keywords. Conversely, a low Traffic Cost metric could indicate that the website is receiving less valuable organic traffic from lower-value keywords.
In summary, the Traffic Cost metric in the SEMrush Organic Research Positions Report provides an estimate of the CPC that an advertiser would need to pay to receive the same amount of traffic as a website receives from organic search, and can be used to compare the relative value of organic traffic for different websites.