Q: What Is An Example Of Layering Remarketing With Audience Exclusions?
A) Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
B) Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
C) Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
D) None of the aboveE) All of the above
Correct Answer is E) All of the above.
What Is An Example Of Layering Remarketing With Audience Exclusions?
Explanation:
Remarketing is an advertising technique that allows advertisers to target people who have previously interacted with their brand or website. This technique involves showing ads to people who have visited a specific webpage or taken a specific action on the website. However, sometimes advertisers may want to exclude certain audiences from their remarketing campaigns. This is where layering remarketing with audience exclusions comes in. In this article, we will discuss an example of layering remarketing with audience exclusions.
What is Layering Remarketing with Audience Exclusions?
Layering remarketing with audience exclusions is a technique that allows advertisers to exclude certain audiences from their remarketing campaigns. This technique involves using two or more remarketing lists and excluding specific audiences from each list. This allows advertisers to create a more targeted and relevant ad campaign, while still excluding audiences that may not be interested in their product or service.
Example of Layering Remarketing with Audience Exclusions
Let’s say you are an e-commerce retailer that sells shoes and you want to create a remarketing campaign to target people who have abandoned their cart on your website. You could create a remarketing list that includes all visitors who have added an item to their cart but did not complete the purchase.
However, you may also want to exclude certain audiences from this list. For example, you may want to exclude people who have already made a purchase on your website or people who have already seen your ad campaign.
To do this, you can create a second remarketing list that excludes these audiences. For example, you could create a list of people who have already made a purchase on your website and exclude them from your abandoned cart list.
Additionally, you may want to exclude audiences who have shown no interest in your product or service. To do this, you can create a third remarketing list that excludes these audiences. For example, you could create a list of people who have spent less than a certain amount of time on your website and exclude them from your abandoned cart list.
By layering these remarketing lists with audience exclusions, you can create a more targeted and relevant ad campaign that is more likely to convert. You are targeting people who have shown an interest in your product or service, while excluding audiences who may not be interested.
Benefits of Layering Remarketing with Audience Exclusions
There are several benefits of layering remarketing with audience exclusions. Firstly, it allows advertisers to create a more targeted and relevant ad campaign. By excluding audiences that are not interested in their product or service, advertisers can ensure that their ads are only shown to people who are more likely to convert.
Secondly, it can help to improve the overall performance of the ad campaign. By targeting a more specific audience, advertisers can improve the click-through rate and conversion rate of their ads.
Finally, it can help to reduce advertising costs. By excluding audiences that are not interested in their product or service, advertisers can ensure that they are not wasting their advertising budget on people who are unlikely to convert.
Conclusion
Layering remarketing with audience exclusions is a powerful technique that can help advertisers create more targeted and relevant ad campaigns. By using multiple remarketing lists and excluding specific audiences from each list, advertisers can target people who have shown an interest in their product or service, while excluding audiences who may not be interested. This can help to improve the overall performance of the ad campaign and reduce advertising costs.