Q: What can conversion tracking in search help you measure?

A) How many customers your ad has converted into brand ambassadors
B) How many people visiting your site from a search ad end up completing a purchase
C) How many people click on your SEM ad and end up browsing your site
D) How many transactions are completed on your site overall

Correct Answer is B) How many people visiting your site from a search ad end up completing a purchase

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