Q: To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
A) Custom Filter
B) Custom Dimension
C) Custom Metric
D) Event Tracking
Correct Answer is B) Custom Dimension.
Explanation:
To view data in Google Analytics reports by user categories such as Bronze, Gold, and Platinum status levels, you would need to use the Custom Dimensions feature. Custom Dimensions allow you to collect additional information about your website visitors, beyond the default data collected by Google Analytics.
To use Custom Dimensions to view data by user categories, you would need to create a Custom Dimension in Google Analytics to store the status level of each user (e.g. Bronze, Gold, Platinum). Then, you would need to implement the tracking code on your website to send the user status level to Google Analytics along with each pageview or event.
Once you have collected this data, you can use it to segment your reports and view data by user status level. For example, you could create a segment for users with a Platinum status level, and compare their behavior and engagement with your website to other user categories.
By using Custom Dimensions, you can gain a deeper understanding of your audience and how different user categories interact with your website, which can inform your marketing and website optimization strategies.