To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Q: To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

A) Custom Dimensions
B) Cross-domain tracking
C) Event tracking
D) Advanced filters

Correct Answer is B) Cross-domain tracking.

Explanation:

To collect data from two websites with different URLs using a single Google Analytics property, you must set up cross-domain tracking. Cross-domain tracking allows you to track user behavior across multiple domains in a single Google Analytics property, giving you a comprehensive view of your customers’ interactions with your brand.

Here are the steps to set up cross-domain tracking:

1. Create a Google Analytics property for each of your websites, if you haven’t already.
2. Add the Google Analytics tracking code to each website, ensuring that the same tracking code and property ID are used on both sites.
3. Configure cross-domain tracking in your Google Analytics property by adding the following code to the tracking code on both websites:

javascriptCopy codega('create', 'GA_MEASUREMENT_ID', 'auto', {'allowLinker': true});
ga('require', 'linker');
ga('linker:autoLink', ['domain2.com']);

Replace GA_MEASUREMENT_ID with your Google Analytics property ID and domain2.com with the second domain you want to track.

4. Verify that cross-domain tracking is working by checking the referral information in your Google Analytics reports. If cross-domain tracking is working correctly, you should see referral information from both domains in your reports.

In conclusion, cross-domain tracking allows you to track user behavior across multiple domains and gain a comprehensive understanding of your customers’ interactions with your brand. By setting up cross-domain tracking in Google Analytics, you can gather valuable data from two websites with different URLs using a single property.