Q: The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
A) Whether the conflict is at the campaign or ad group level
B) Which keywords and negative keywords are conflicting.
C) How many impressions were lost because of the conflict.
D) Determine if your ad and keyword are receiving impressions.
Correct Answer is A) Whether the conflict is at the campaign or ad group level, and B) Which keywords and negative keywords are conflicting..
The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
Explanation:
The Negative Keywords Conflicts report is a valuable tool for advertisers using Google Ads to manage their campaigns. Negative keywords are an essential component of any advertising campaign, as they allow advertisers to specify which search terms they do not want their ads to appear for. However, if negative keywords are not chosen correctly, they can limit the reach of a campaign and reduce its effectiveness. The Negative Keywords Conflicts report provides information about how negative keywords may be impacting campaign performance and identifies conflicts that may be preventing ads from reaching their intended audience.
The report returns two types of information: negative keyword conflicts and search terms triggering negative keywords.
Negative Keyword Conflicts
Negative keyword conflicts occur when a negative keyword prevents an ad from being shown for a relevant search term. This can happen when a negative keyword is too broad or when it is applied to an entire campaign rather than a specific ad group. For example, suppose an advertiser is selling high-end sports cars but has negative keywords such as “car” and “automobile.” In that case, their ads may not appear for searches such as “luxury sports car” or “high-end sports vehicle.” The Negative Keywords Conflicts report identifies such conflicts and provides suggestions for how to resolve them.
By reviewing negative keyword conflicts, advertisers can identify areas where their negative keyword strategy may be too restrictive and make changes to improve the performance of their campaigns. It’s essential to strike a balance between using negative keywords to exclude irrelevant searches and ensuring that ads are still being shown to the right audience.
Search Terms Triggering Negative Keywords
The Negative Keywords Conflicts report also provides information about search terms that triggered negative keywords. This information can help advertisers refine their negative keyword strategy by identifying irrelevant searches that are still triggering their negative keywords. For example, if an advertiser is using the negative keyword “cheap” but sees that their ads are still appearing for searches such as “affordable luxury sports car,” they may want to adjust their negative keyword strategy to exclude more specific terms.
By identifying search terms that trigger negative keywords, advertisers can fine-tune their campaigns to reach their intended audience better. This information can also be used to identify new negative keywords that may be relevant to the campaign but were not previously considered.
Conclusion
In conclusion, the Negative Keywords Conflicts report is a useful tool for advertisers to manage their campaigns effectively. By providing information about negative keyword conflicts and search terms triggering negative keywords, this report allows advertisers to refine their negative keyword strategy and improve the performance of their campaigns. Negative keywords are an essential component of any advertising campaign, but they must be chosen carefully to avoid limiting the reach of the campaign. With the help of the Negative Keywords Conflicts report, advertisers can strike a balance between using negative keywords to exclude irrelevant searches and ensuring that their ads are still being shown to the right audience.