Q: Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

A) Increase e-mail list sign-ups from potential customers.
B) Promote videos that speak to the business mission.
C) Encourage customers to purchase electric cars.
D) Have more people view his website.

Correct Answer is A) Increase e-mail list sign-ups from potential customers.

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