Q: OfficeKing Is A Well-Established Business That’s Been Running Print Ads For Their Office-Supply Store For Years. Their CEO, Xin, Is Exploring The Possibility Of Expanding Into Online Advertising. He Asks You To Provide A Comparison Of Traditional Print Ads And Local Catalog Ads. What’s One Distinguishing Feature Of Local Catalog Ads?
A) They enable OfficeKing to measure store visits.
B) They encourage customers to call OfficeKing, rather than visit.
C) They use the consumer’s name throughout the ad.
D) They’re published on 100% recycled materials.
Correct Answer is A) They enable OfficeKing to measure store visits.