Lance, The Owner Of A Long-Standing Antique Toy Shop, Hears The Youngsters In His Shop Talk About How Effective The Display Ad From Toys By Tammy Was. He Becomes Interested In Accessing The Google Display Network (GDN). What’s One Way Lance Could Use The GDN?

Q: Lance, The Owner Of A Long-Standing Antique Toy Shop, Hears The Youngsters In His Shop Talk About How Effective The Display Ad From Toys By Tammy Was. He Becomes Interested In Accessing The Google Display Network (GDN). What’s One Way Lance Could Use The GDN?

A) By running a campaign of Local Catalog ads.
B) By partnering with Toys by Tammy.
C) By hiring one of the youngsters to do street-side promos.
D) By scheduling a slot in the Google Display Network calendar.

Correct Answer is A) By running a campaign of Local Catalog ads.

Explanation:

The Google Display Network (GDN) is a large network of websites, apps, and videos that display ads to users. As an antique toy shop owner, Lance can use the GDN in several ways to reach potential customers. Here’s one way Lance could use the GDN:

1. Targeted Display Ads: Lance can use targeted display ads to reach customers who are interested in antique toys. He can target his ads to websites or apps related to toys, antiques, collectibles, or similar topics. The GDN uses cookies and other technologies to collect data about users and their online behavior, which helps to ensure that the ads are being shown to the most relevant audience.
2. Demographic Targeting: Lance can use demographic targeting to reach customers based on their age, gender, income, education, and other demographic characteristics. For example, he could target his ads to men and women aged 50 and above, who are likely to be interested in antique toys.
3. Interest Targeting: Lance can use interest targeting to reach customers based on their interests. For example, he could target his ads to users who have shown an interest in toy collecting, vintage toys, or other related topics.

By using targeted display ads on the GDN, Lance can reach a wider audience of potential customers who are interested in antique toys and drive more traffic to his shop. The GDN provides a cost-effective way to reach a large number of potential customers, and the targeting options allow Lance to focus his efforts on the most relevant audience.