What is a Social Media Service Level Agreement (SLA)?

Q: What is a Social Media Service Level Agreement (SLA)? A) An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those servicesB) A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secureC) The agreement a company makes to commit to answering social media responses in a specific amount of timeD) A contract between a service provider and a customer regarding the scope of the in-person or over-the-phone service to be provided Correct Answer is C)…

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What are the three stages of the buyer’s journey?

Q: What are the three stages of the buyer’s journey? A) Awareness, decision, and delightB) Awareness, consideration, and conversionC) Attract, consideration, and delightD) Awareness, consideration, and decision Correct Answer is D) Awareness, consideration, and decision Explanation: In the world of marketing, understanding the buyer's journey is crucial to creating effective marketing strategies and nurturing leads into customers. The buyer's journey is the process that a potential customer goes through when making a purchase decision. In general, the buyer's journey can be divided into three stages: awareness, consideration, and decision. Let's take a closer look at each of these stages. Stage…

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How can you apply flywheel thinking to your company’s budget?

Q: How can you apply flywheel thinking to your company's budget? A) If your flywheel ever slows down, you can speed it back up by funding more customer discounts.B) If your flywheel is truly successful, you won’t need to allocate resources to marketing at all because customer word of mouth will provide all of your new prospects.C) By making sure funds are evenly distributed to each section of the flywheel. Marketing, sales, and customer support should each have equal proportions of the overall budget.D) By investing as much money into things that drive customer happiness, such as support teams and…

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How can social media listening increase customer advocacy?

Q: How can social media listening increase customer advocacy? A) Responding to a social post within one hour shows that your company is full of social-savvy whipper snappers.B) Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard.C) Responding only to negative social posts with helpful, knowledgeable responses shows that you care.D) Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are. Correct Answer is B) Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being…

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Why is content moderation important for user-generated campaigns?

Q: Why is content moderation important for user-generated campaigns? A) To police any incorrect usage of brand logos and assetsB) To engage the community and reward those who go above and beyondC) To copy the content for use on the company website and in other advertisingD) None of the above Correct Answer is B) To engage the community and reward those who go above and beyond Explanation: User-generated campaigns have become increasingly popular as a way for businesses to engage with their customers and build brand loyalty. However, with user-generated content (UGC) comes the need for content moderation to ensure…

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Why Are Conversations Important In An Inbound Strategy?

Q: Why Are Conversations Important In An Inbound Strategy? A) Conversations might be considered trendy by your buyer personas, so your brand will gain more traction in the social media space.B) Conversations can deliver your content in a consistent and relationship-focused way.C) Conversations are only for outbound marketers. Content and promotion are for inbound marketers.D) You need to have conversations with your team once you know what inbound is all about. Correct Answer is B) Conversations can deliver your content in a consistent and relationship-focused way.

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What’s the difference between social listening and social monitoring?

Q: What’s the difference between social listening and social monitoring? A) Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.B) Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.C) Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.D) Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures…

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What is the difference between reporting and analytics?

Q: What is the difference between reporting and analytics? A) Reporting is for journalists, while analytics is for marketing, sales, and services representatives.B) Trick question! There isn’t one.C) Analytics explains what has happened, while reporting is an attempt to explain why something has happened.D) Reporting explains what has happened, while analytics is an attempt to explain why something has happened. Correct Answer is D) Reporting explains what has happened, while analytics is an attempt to explain why something has happened.

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What is social selling the inbound way?

Q: What is social selling the inbound way? A) When a salesperson supplements their social posts with digital advertisingB) When a salesperson follows all a prospect’s social media channels and tags them with regular product offersC) When a salesperson provides value by offering thoughtful content and answering questions for prospectsD) When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website Correct Answer is C) When a salesperson provides value by offering thoughtful content and answering questions for prospects Explanation: Social selling is the process of leveraging social media…

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