Q: How Does Google Ads Help A Business Organize Inventory, Letting The Business Match Its Advertising Goals? A) The business can run inventory performance reports weekly to track how many products have sold to specific demographic markets.B) The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.C) The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.D) The business can organize products based on the products’ retail prices, so they’re delivered only to those searching in specific price…

Q: How Has Consumer Shopping Behavior Changed In Recent Years? A) People are buying more items and more frequently.B) People are buying fewer items more frequently.C) People are buying fewer items and less frequently.D) People are buying more items but less frequently. Correct Answer is B) People are buying fewer items more frequently. Explanation: Consumer shopping behavior has changed significantly in recent years, primarily due to the rise of e-commerce and the increasing use of technology in the shopping process. Some of the key changes in consumer shopping behavior include: Increased online shopping: The availability of high-speed internet and the…

Q: If Klothes For Kats Uses Local Catalog Ads, Their Ads Can Be Shown In Different Views. Which Two Statements Are True About Views That Are Available In Local Catalog Ads? (Choose Two.) A) Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location.B) Main view, where consumers can quickly see key information about Klothes for Kats.C) Product view, where potential customers can see recent purchases made by existing customers.D) Product view, where potential customers can see a particular cat dress available from multiple vendors. E) Main view, where potential customers can find directions to Klothes for Kats. Correct Answer…

Q: Isabella Owns A Bookstore And Has Been Running A Google Shopping Campaign For Several Months. She’d Like To Identify Growth Opportunities In Her Business. How Can The Reporting Feature In Google Shopping Ads Help Isabella Get The Information She Needs? A) She can filter her product view for granular reporting.B) She can use impression-share data and the Bid Simulator toolC) She can use benchmarking data to get market insights.D) She can monitor and arrange new product groups to find opportunities. Correct Answer is B) She can use impression-share data and the Bid Simulator tool Explanation: The reporting feature in Google Shopping Ads can…

Q: Joan Sells Fashion Watches Online, And She’s Had Great Success With Google Shopping Campaigns. Now, She’d Like Her Business To Do Even Better! How Can Shopping Ads Make Joan’s Shopping Ads Even More Profitable? A) With Shopping ads, she can make sure her available product discounts are always the largest.B) With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.C) With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).D) With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand…

Q: Jodi Creates Custom Hair Pieces. She Just Launched Her First Online Advertising Campaign, And It Included A Showcase Shopping Ad. Where Will Jodi’s Showcase Shopping Ad Be Featured? A) On a mobile Google search for “cute hair accessories” in the sidebar.all extensionsB) At the top of a Google search for “cute hair accessories.”C) In a sidebar on the website for other hair accessory brands.D) In print materials that contain ads from other hair accessory brands. Correct Answer is B) At the top of a Google search for “cute hair accessories.” Explanation: Jodi Creates Custom Hair Pieces. She Just Launched…

Q: Jonah’s Surf Shop Has Been Running Google Ads For Years, And Now They’re Interested In Introducing A New Type Of Online Ad. Which Potential Customer Could Jonah Reach By Running Local Inventory Ads? A) Mandi, who’s looking for the lowest price, regardless of location.B) Rob, who wants to see a specific board in-store before he’ll purchase it.C) Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.D) Brian, who’s hoping to make a quick online purchase during his lunch break. Correct Answer is B) Rob, who wants to see a specific board in-store before he’ll purchase it. Explanation: By running Local…

Q: Kathi, The Owner Of Klothes For Kats, Is Excited About The Launch Of Her First Local Catalog Ad. She Remembers There Are A Few Different Views Within The Ad Type. Which View Will Kathi’s Potential Customers Be Able To Browse On Her New Local Catalog Ad? A) Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.B) Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing.C) Browse view, where potential customers can see everything Klothes for Kats has for sale…

Q: Local Inventory Ads Are Ideal For Which Business? A) Flowers by Beth, an online floral shop that just opened a brick-and-mortar location.B) QuikFixx, a start-up selling downloadable software.C) TheArtSpace, a gallery that hosts potential customers by appointment.D) Noah’s Custom Designs, who sells made-to-order custom furniture pieces. Correct Answer is A) Flowers by Beth, an online floral shop that just opened a brick-and-mortar location. Explanation: Local Inventory Ads (LIA) are a type of advertising format that allows businesses to display their in-store product inventory to customers through Google. LIA is most beneficial for brick-and-mortar retailers with a physical storefront, such as electronics stores, home goods stores, grocery stores,…

Q: Lance Has Been Running Local Inventory Ads To Promote His Antique Toy Shop. He’s Considering Running Additional Ad Campaigns With Google. What’s An Easy Next Step Lance Can Take To Expand His Brand’s Reach? A) Use Local Inventory feed data to reach viewers with Local Catalog ads.B) Add a second brick-and-mortar location.C) Replace the Local Inventory ads with Local Catalog ads.D) Transition to 100% digital marketing by eliminating traditional print materials. Correct Answer is A) Use Local Inventory feed data to reach viewers with Local Catalog ads. Explanation: An easy next step for Lance to expand his brand's reach is to…