Q: Match each YouTube Platform innovation with its description. A) Premiers — Builds anticipation of a video release by providing an upcoming watch pageB) Stories — Engages audience more casually and frequently through short mobile videobC) YouTube Go — Lets users know when they’re connected to Wi-Fi, so they can download videos for offline useD) VR180 — Provides audience with more immersive and engaging experiencesb Mobile live streaming — Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after

Q: Which percentage of YouTube ads are audible? A) 95%B) 100%C) 80%D) 90% Correct Answer is A) 95% Explanation: The percentage of YouTube ads that are audible depends on the format of the ad and the user's device settings. According to YouTube, the majority of YouTube ads are skippable in-stream ads, where a user can skip the ad after 5 seconds if they don't want to watch it. These ads are either silent or have an audio component, and it's up to the advertiser to decide which format to use. If the ad is silent, the user must manually turn…

Q: How does an advertiser benefit from using Think with Google? A) Think with Google can discover the top questions their target audience is asking.B) Think with Google can find the right nomenclature of trending search queries.C) Think with Google can browse case studies showing how past ad campaigns have succeeded.D) Think with Google can ask the audience directly if your idea is on track. Correct Answer is C) Think with Google can browse case studies showing how past ad campaigns have succeeded.

Q: Which is a best practice for creating effective Bumper ads? A) Focus on a single product, feature, or brand messageB) Cut down your: 30 TV spotC) Build a single Bumper ad to convey your entire messageD) Don’t include branding Correct Answer is A) Focus on a single product, feature, or brand message

Q: What’s a key benefit of bumper ads? A) Low skip rateB) High signal valueC) Reach to outside sitesD) High audience attention Correct Answer is D) High audience attention What’s a key benefit of bumper ads? Explanation: As digital advertising has evolved, new ad formats have emerged that offer unique benefits to advertisers. One such ad format is bumper ads, which are short, non-skippable video ads that play before or after a video. In this article, we will discuss a key benefit of bumper ads and how it can help businesses achieve their advertising goals. What are Bumper Ads? Bumper…

Q: What are the tested benefits of bumper ads? A) Bumper ads have higher resolution, faster load times, and more impressions.B) Bumper ads are effective, efficient, and help businesses reach new people.C) Bumper ads are auto-generated, run in all languages, and guarantee results.D) Bumper ads are half the cost, easier to create, and they last forever. Correct Answer is B) Bumper ads are effective, efficient, and help businesses reach new people. Explanation: Bumper ads are a type of short-form video advertisement on YouTube that can be up to six seconds in length. These ads are unskippable and designed to be…

Q: How does an advertiser benefit from using Google Trends? A) Google Trends can validate an idea by asking the audience directly.B) Google Trends can discover the top questions their target audience is asking.C) Google Trends can browse case studies showing how past ad campaigns have succeeded.D) Google Trends can plan an ad campaign by trendspotting and nowcasting. Correct Answer is B) Google Trends can discover the top questions their target audience is asking.

Q: How does an advertiser benefit from using Google Surveys? A) Google Surveys can plan an ad campaign by trendspotting and nowcasting.B) Google Surveys can discover the top questions the advertiser’s target audience is asking.C) Google Surveys can validate the advertiser’s idea through the world’s largest focus group.D) Google Surveys can see what people are searching for and find related topics. Correct Answer is C) Google Surveys can validate the advertiser’s idea through the world’s largest focus group.

Q: Where does a YouTube Masthead ad unit run? A) YouTube search results pageB) Across specific sites within the Google Display NetworkC) YouTube homepageD) YouTube watchpage Correct Answer is C) YouTube homepage Where does a YouTube Masthead ad unit run? Explanation: YouTube is one of the most popular social media platforms with over 2 billion monthly active users. It provides an excellent platform for businesses to promote their products or services. One of the most effective ways to promote your brand on YouTube is through the use of YouTube Masthead ads. In this article, we will explain what YouTube Masthead…

Q: Which video format is available on Google Video Partners? A) TrueView in-stream and TrueView for reachB) YouTube home feedC) Video mastheadD) TrueView discovery Correct Answer is A) TrueView in-stream and TrueView for reach Explanation: Google Video Partners is a network of websites and apps that have partnered with Google to display video ads to their audiences. Advertisers can use Google Ads to run video campaigns on these partner sites and reach a wider audience with their message. There are two types of video ads available on Google Video Partners: TrueView in-stream ads and TrueView for reach ads. TrueView in-stream ads are skippable ads…