Q: Which Microsoft Advertising Editor Function Would You Use To Create A Custom filter? A) Advanced searchB) Match typesC) Find and replaceD) None of the above Correct Answer is A) Advanced search.
Q: You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select? A) Ad reportB) Ad group reportC) Search term reportD) Ad group report E) Campaign report Correct Answer is A) Ad report Explanation: To determine which ads lead to clicks and conversions and which are not performing, you should select the Conversion Report in Google Ads. The Conversion Report provides detailed information on the number of clicks and conversions generated by your ads, as well as the cost per conversion. This report allows you to see which…
Q: You can adjust your bidding so ad spend will go toward the best performing devices. True or false? A) FalseB) True Correct Answer is B) True.
Q: What is the main advantage of using dynamic text in your ads? A) Displays ads only to customers most interested in purchasing.B) Turns generic ads into custom ads.C) Helps you find synonyms for the keywords you’ve chosen.D) Allows you to exceed the character limits for Bing Ads ads. Correct Answer is B) Turns generic ads into custom ads.
Q: Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? A) Phrase matchB) Exact matchC) Broad matchD) Negative keyword Correct Answer is B) Exact match. Explanation: Source
Q: Universal Event Tracking (UET) is a mechanism for advertisers to do what? A) Use a UET Tag Helper to reach your ROI goals.B) Report user activity on their websites to Bing Ad.sC) Determine your campaign conversion goals.D) None of the above Correct Answer is B) Report user activity on their websites to Bing Ad.s.
Q: How many tags must you place on your site to track multiple campaigns? A) One tag per AccountB) One tag per websiteC) One tag per Ad GroupD) One tag per campaign Correct Answer is B) One tag per website. Explanation: Source
Q: What bid strategies are currently available for bid optimization? Choose all that apply. A) Maximize Clicks and ConversionsB) Target CPAC) Enhanced CPCD) ManualE) All of the above Correct Answer is E) All of the above.
Q: From where can you export data in Microsoft Advertising Editor? A) Specific ad groupsB) Individual campaignsC) Entire accountsD) All of the above Correct Answer is D) All of the above.
Q: What key strategies might an advertiser use Microsoft Advertising Intelligence for? A) Cross-border expansionB) Webpage analysisC) Keyword expansionD) None of the above E) All of the above Correct Answer is E) All of the above. Explanation: Microsoft Advertising Intelligence is a keyword research tool for Microsoft Advertising (formerly known as Bing Ads). Advertisers can use this tool to gain insights into their target audience and optimize their search advertising campaigns. Some key strategies an advertiser might use Microsoft Advertising Intelligence for include: Keyword research: Advertisers can use Microsoft Advertising Intelligence to research relevant keywords for their target audience, understand their…