Q: You Can Find Quality Score data In Your Performance Reports And Keywords List. True Or False? A) FalseB) True Correct Answer is B) True Explanation: The PPC quality scores can be found in the performance reports and your Keywords list. The Quality scores are defined by your Ad copy relevancy, CTR of ads, Landing Page experience, etc. An ad with a higher quality score will be positioned at the top of the Search engines.

Microsoft Advertising Intelligence is a powerful tool that allows you to build multiple types of reports with ease. It is a great way to get insights into your advertising campaigns and understand the performance of your ads. With this tool, you can create reports that provide detailed insights into the performance of your campaigns, including impressions, clicks, cost per click and more. Moreover, it allows you to build multiple types of reports such as keyword-level reports, ad group-level reports and campaign-level reports. Therefore, it is true that Microsoft Advertising Intelligence allows you to build multiple types of reports. Q: Microsoft…

Q: Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or False? A) FalseB) True Correct Answer is B) True Explanation: With Microsoft Advertising Editor, you can create and manage campaigns without having to go online. You can edit ads, keywords, and ad groups inside campaigns with this tool. This tool also provides performance metrics for each ad, keyword, and ad group of each campaign. You can view this performance report inside the View Statistics section of Microsoft Advertising Editor.

Q: LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False? A) FalseB) True Correct Answer is B) True Explanation: LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False? True. LinkedIn Profile Targeting is a feature in LinkedIn Ads that allows advertisers to target specific users based on their job title, industry, company, skills, and other professional attributes. This helps advertisers to ensure that their ads reach the most relevant audience, which can improve the performance of their campaigns. When using…

Q: In-Market audiences are lists of potential customers curated by you, the advertiser. true or False? A) TrueB) False Correct Answer is B) False Explanation: In-Market audiences are a curated list of potential customers provided by Microsoft Advertising. A list of potential customers provided by the advertiser is known as a Custom Audience.

Q: You Can Now Receive Billing Alerts And Monthly Invoices Via text message. True Or False? A) TrueB) False Correct Answer is B) False Explanation: Microsoft Advertising sends you Billing Alerts and Monthly Invoices straight to your registered email address and not via text message. It doesn’t matter whether you have the Payment setting as Prepay, Postpay, or Monthly invoice, you’ll receive all Billing alerts, notifications and Monthly invoices to your registered email address. Google Ads (previously known as Google AdWords) does not have an option to receive billing alerts or monthly invoices via text message. However, there are a…

Q: You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False? A) TrueB) False Correct Answer is A) True You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False? Explanation: Microsoft Audience Network (MSAN) is a powerful advertising platform that allows advertisers to reach their target audience through native ads across various Microsoft properties, including MSN, Outlook, and Microsoft Edge. While MSAN offers several advantages, there are certain limitations to consider when setting up ad campaigns. One common question that advertisers may have is whether it is true…

Q: Microsoft Advertising Editor allows you to work and make changes online only. True or False? A) TrueB) False Correct Answer is B) False Explanation: Microsoft Advertising Editor is a desktop application that allows advertisers to make changes to their Microsoft Advertising campaigns offline, and then upload those changes to their online accounts in bulk. This can be more efficient and time-saving compared to making changes online one by one. With Microsoft Advertising Editor, advertisers can make changes to their campaigns, such as editing ad text, adding new keywords, and changing bids, offline, and then upload those changes to their…

Automated rules are an essential part of modern business operations. They can help streamline processes, reduce manual labor and keep data up-to-date. But there is one important factor to consider when it comes to automated rules: they can only be applied at the Account level. This means that any changes made to an account will be automatically applied across all associated accounts. It is important to understand this distinction in order to make sure that the automated rules are working correctly and efficiently. Q: Automated rules can only be applied at the Account level. True or false? A) TrueB) False…

Q: Exclusions you set at the ad group level will be applied to your entire campaign. True or False? A) TrueB) False Correct Answer is B) False Explanation: Exclusions set at the Ad group level are only applicable to specific Ad groups that you select. It doesn’t affect other Ad groups inside that campaign. However, if you set exclusions at the campaign level and different exclusions at the Ad group level then the Ad group level exclusions will override the Campaign level exclusions.