Q: Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
A) Performance Planner leverages machine learning for forecasting.
B) Performance Planner forecasting is powered by billions of Google searches conducted each week.
C) Performance Planner is free to use with any merchant-hosted storefront.
D)Performance Planner integrates with other budgeting software, such as QuickBooks.
Correct Answer is A and B.
Explanation:
Performance Planner is a tool in Google Ads that helps advertisers plan and predict the performance of their campaigns. Here are two advantages it offers to Rebecca:
- Budget forecasting: Performance Planner uses historical data and machine learning algorithms to estimate how your campaigns will perform based on your target budget and bids. This helps Rebecca plan her company’s monthly advertising budget and allocate resources more effectively.
- Campaign optimization: Performance Planner provides recommendations on how to optimize your campaigns to improve performance, such as which keywords to add or bid on, and which to remove. These recommendations are based on historical performance data and can help Rebecca make data-driven decisions about her advertising strategy.
By using Performance Planner, Rebecca can plan her company’s online advertising budget more effectively and optimize her campaigns for maximum performance. This can help her achieve better results from her Google Ads campaigns and drive more conversions and sales for her company.