Q: There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business? A)It enhances your brand to be seen on more specific social media platformsB) Your content will be seen by a mix of different people, gaining more views and likesC) Your content will be put in front of specific audiencesD) People on niche platforms are more likely to engage with you Correct Answer is C) Your content will be put in front of specific audiences

Q: In the world of analytics, the time the user spent on your site is considered which type of data? A) DimensionB) MetricC) ClockingD) Conversion Correct Answer is B) Metric Explanation: In the world of analytics, the time a user spent on a website is considered engagement data. Engagement data is a type of behavioral data that measures how actively users interact with a website or web page. Time on site is just one example of engagement data, as other engagement metrics can include things like pages per session, bounce rate, and click-through rate. Measuring engagement data is important for…

Q: How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach? A) PublishedB) EarnedC) OwnedD) Paid Correct Answer is A) Published Explanation: The content distribution channel you're referring to is typically known as Influencer Marketing. Influencer marketing involves partnering with individuals who have a significant following on social media, and leveraging their platform to reach a larger audience and promote a brand's products or services. Outreach marketing is a type of influencer marketing that focuses on building relationships with potential influencers, bloggers, journalists, and other key individuals in order to promote…

Q: When optimising a website for search, what impact do meta and title tags have on the search engine? A) They are embedded messages that help the search engine determine what’s on the pageB) They are automatically generated and help websites rank within search enginesC) They are the on-page content that appears on your homepage, telling search engines what you doD) They are hidden messages that have no bearing on search engines Correct Answer is A) They are embedded messages that help the search engine determine what’s on the page

Q: Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages. A) ImportanceB) ClicksC) ConversionD) Relevance Correct Answer is D) Relevance Explanation: The best way to optimize your quality score when managing SEM campaigns is to improve the relevance of your keywords, adverts, and landing pages. Quality score is a metric used by search engines to measure the relevance and value of your ads, and a high quality score can lead to lower costs and better ad performance. To improve your quality score,…

Q: When looking to create video content for your marketing strategy, what three best practices should you look to include? A) Short, relevant, include a call to actionB) Short, entertaining, include a call to actionC) Relevant, short, entertainingD) Short, technical, include a call to action Correct Answer is A) Short, relevant, include a call to action Explanation: When creating video content for your marketing strategy, there are several best practices that you should consider in order to maximize its impact and effectiveness. Here are three of the most important: Clarify your goals and target audience: Before you start creating your…

Q: When advertisers run online ads that typically include an image for people to click on, it’s called… A) Webpage advertisingB) Display advertisingC) Banner advertisingD) Search Engine Optimisation Correct Answer is B) Display advertising

As a business owner, it is essential to have an understanding of the actions your social media audience takes on your website. This understanding can help you to improve the effectiveness of your marketing campaigns and optimize your website for better user experience. To do this, you need a tool that can monitor and evaluate the actions taken by your social media audience on your website. Such tools can provide valuable insights into how users interact with your website and what content resonates best with them. They also allow you to track the performance of each post on different social…