Q: In Multi-Channel Funnel reports, how are default conversions credited? A) First campaign, search, or adB) Equal credit along the conversion touchpointsC) Last campaign, search, or adD) Second to last campaign, search, or ad Correct Answer is C) Last campaign, search, or ad Explanation: In Multi-Channel Funnel reports, how are default conversions credited? Multi-Channel Funnel reports in Google Analytics provide valuable insights into how users interact with your website and marketing channels. These reports allow you to see the full customer journey, from the first interaction to the final conversion. However, understanding how default conversions are credited in these reports…

Q: Sampling is applied to reports before Segmentation. True False Correct Answer is "False" Explanation: Yes, that's correct. In Google Analytics, sampling is applied to reports before segmentation. Sampling refers to the process of analyzing a smaller subset of data to represent the entire dataset. This is done to speed up report generation and reduce the amount of data that needs to be processed. When sampling is applied, Google Analytics selects a representative subset of data from the available data set and uses that data to generate the report. The report is then representative of the entire dataset, but with…

Q: What Asset is Used to Build a Remarketing List? A) Custom MetricB) Custom ReportC) Custom SegmentD) Custom Dimension Correct Answer is C) Custom Segment Remarketing is a powerful advertising strategy that allows businesses to target people who have previously interacted with their website, mobile app, or other online assets. This strategy can be highly effective for driving conversions and increasing brand awareness, as it targets people who are already familiar with the business and have shown some level of interest in their products or services. In order to build a remarketing list, businesses need to use a special asset…

Q: What Campaigns Require Manual Tags on Destination URLs for Tracking? A) AdWords campaignsB) AdWords and email campaignsC) Email campaignsD) None of the above Correct Answer is C) Email campaigns Explanation: By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to Analytics, so you can see the effectiveness of each campaign in your reports. Google Adwords gives you an option to track campaign using auto-tagging. In digital marketing, tracking the effectiveness of your campaigns is essential to understanding your return…

Q: What Criteria cannot be Used to Create a Custom Segment? A) Sequences of user actionsB) Ad typeC) MetricsD) Dimensions Correct Answer is B) Ad type What Criteria cannot be Used to Create a Custom Segment? Explanation: Google Analytics allows users to create custom segments to better understand the behavior of their website visitors. Custom segments are subsets of website traffic that meet specific criteria, such as users who have made a purchase, users who have spent a certain amount of time on the site, or users who have visited a specific page. While there are many criteria that can…

Q: What Feature Must Be Enabled to Use Multi-Channel Funnels? A) Custom DimensionsB) In-page AnalyticsC) Goals or EcommerceD) Advertising Features Correct Answer is C) Goals or Ecommerce Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or Ecommerce transaction you define. Multi-Channel Funnels is a powerful feature in Google Analytics that allows you to see the full path that users take to convert on your website. This includes all of the…

Q: What Scope Applies To Custom Metrics? A) EventB) HitC) SessionD) User Correct Answer is B) Hit Explanation: Custom metrics are a powerful feature of Google Analytics that allow website owners to track and analyze data that is specific to their business and website. Custom metrics can be used to track a variety of important metrics, such as revenue, conversions, and engagement, that are not available with the standard Google Analytics setup. When creating custom metrics, it is important to understand the scope that applies to them, as this will impact how the metrics are collected and analyzed. There are…

Q: What Is Used to Create Smart Goals? A) Machine-learning algorithmsB) Remarketing audienceC) Analytics GoalsD) Custom Reports Correct Answer is A) Machine-learning algorithms Explanation: Smart Goals are a feature in Google Analytics that use machine learning algorithms to automatically identify and track conversion goals on your website. These goals are designed to provide an easy and accurate way to measure the performance of your website and campaigns. To create Smart Goals, you don't need to do any additional setup or configuration. Instead, Google Analytics uses the data it collects from your website to automatically identify and track potential conversion actions,…

Q: What is not a filter setting for data in views? A) IncludeB) RestoreC) ModifyD) Exclude Correct Answer is B) Restore Explanation: Use filters to limit or modify the data in a view. For example, you can use filters to exclude traffic from particular IP addresses, include only data from specific subdomains or directories, or convert dynamic page URLs to readable text strings. A filter setting for data in views that is not available in Google Analytics is the ability to filter based on physical location. While Google Analytics provides a number of ways to filter data, including filters based…